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~subject:"Brand image"
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Brand image
Großbritannien
136,078
United Kingdom
95,849
Consumer behaviour
81,990
Konsumentenverhalten
79,510
Theorie
18,710
Theory
18,353
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17,161
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17,111
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15,573
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14,631
Online-Marketing
12,946
Internet marketing
12,836
Willingness to pay
10,542
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9,928
Relationship marketing
9,709
Beziehungsmarketing
9,665
Frankreich
8,880
Social Web
8,300
Social web
8,292
Brand management
8,250
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8,186
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7,331
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7,135
EU-Staaten
7,055
EU countries
6,966
Estimation
6,945
Markenimage
6,850
Online-Handel
6,235
Online retailing
6,217
Customer satisfaction
5,812
Kundenzufriedenheit
5,628
Electronic Commerce
5,064
Experiment
5,020
Einzelhandel
4,883
Service quality
4,859
E-commerce
4,823
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4,804
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Diamantopoulos, Adamantios
28
Phau, Ian
28
Loureiro, Sandra Maria Correia
27
Guzman, Francisco
19
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Burmann, Christoph
16
Ekinci, Yuksel
15
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Fetscherin, Marc
13
Huber, Frank
13
Veloutsou, Cleopatra
13
Dawes, John
12
Gierl, Heribert
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Valette-Florence, Pierre
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Christodoulides, George
11
Das, Gopal
11
De Chernatony, Leslie
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Bauer, Hans H.
10
Eisingerich, Andreas B
10
Gil Saura, Irene
10
Jang, Soocheong
10
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1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
EBS Business School
1
Edward Elgar Publishing
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Europäische Kommission / Gemeinsame Forschungsstelle
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Haufe-Lexware GmbH & Co. KG
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
htp St. Gallen Managementberatung AG
1
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Journal of business research : JBR
380
The journal of product & brand management
246
Journal of retailing and consumer services
223
The journal of brand management : an international journal
220
Psychology & marketing
103
Asia Pacific journal of marketing and logistics
90
European journal of marketing : EJM
77
Journal of marketing communications
75
Journal of international consumer marketing
71
International journal of hospitality management
62
The journal of consumer marketing
60
Marketing intelligence & planning
55
International marketing review
53
Journal of global marketing
53
Journal of strategic marketing
53
Cogent business & management
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
49
International journal of consumer studies
46
Journal of marketing
46
Journal of fashion marketing and management
45
International journal of internet marketing and advertising : IJIMA
44
Journal of promotion management : innovations in planning and applied research
43
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of the Academy of Marketing Science
40
Journal of travel and tourism marketing
40
Journal of marketing management : MM
39
Journal of promotion management : JPM
38
International journal of advertising : the review of marketing communications
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Tourism management : research, policies, practice
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
International journal of advertising : the quarterly review of marketing communications
34
The IUP journal of brand management : IJBRM
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
European journal of marketing
32
Journal of international marketing
32
Journal of business ethics : JOBE
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
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ECONIS (ZBW)
6,818
Other ZBW resources
73
RePEc
1
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1
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1
The mediating effect of brand trust between online customer reviews and willingness to buy
Chang, Ting-pong Vincent
;
Rhodes, Jo
;
Lok, Peter
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009792129
Saved in:
2
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
3
Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
Saved in:
4
The impact of university brand identification and eWOM behaviour on students' psychological well-being : a multi-group analysis among active and passive social media users
Lee, Daisy
;
Ng, Peggy M. L.
;
Bogomolova, Svetlana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 384-403
Persistent link: https://www.econbiz.de/10012249035
Saved in:
5
More mutter about clutter : extending empirical generalizations to Facebook
Nelson-Field, Karen
;
Riebe, Erica
;
Sharp, Byron
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 186-191
Persistent link: https://www.econbiz.de/10009778465
Saved in:
6
Consumer response to point of purchase advertising for local brands
Collart, Alba J.
;
Palma, Marco A.
;
Carpio, Carlos E.
- In:
Journal of agricultural and applied economics
45
(
2013
)
2
,
pp. 229-242
Persistent link: https://www.econbiz.de/10009757133
Saved in:
7
Consumers' willingnes to pay using an experimental auction methodology : applications to brand equity
Li, Yan Ming
;
Ellis, Joan L.
- In:
International journal of consumer studies
38
(
2014
)
4
,
pp. 436-441
Persistent link: https://www.econbiz.de/10010407422
Saved in:
8
The country-of-origin lie : impact of foreign branding on customers' willingness to buy and willingness to pay when the product's actual origin is disclosed
Aichner, Thomas
;
Forza, Cipriano
;
Trentin, Alessio
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10011703177
Saved in:
9
Does Generation Z value and reward corporate social responsibility practices?
Narayanan, Sajith
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
9/10
,
pp. 903-937
Persistent link: https://www.econbiz.de/10013362111
Saved in:
10
Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan
;
Enginkaya, Ebru
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10011387763
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