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The mediating effect of brand trust between online customer reviews and willingness to buy
Chang, Ting-pong Vincent; Rhodes, Jo; Lok, Peter - In: Journal of electronic commerce in organizations : the … 11 (2013) 1, pp. 22-42
Persistent link: https://www.econbiz.de/10009792129
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Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: The journal of product & brand management 31 (2022) 2, pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
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Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: Journal of business research : JBR 135 (2021), pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
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The impact of university brand identification and eWOM behaviour on students' psychological well-being : a multi-group analysis among active and passive social media users
Lee, Daisy; Ng, Peggy M. L.; Bogomolova, Svetlana - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 384-403
Persistent link: https://www.econbiz.de/10012249035
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More mutter about clutter : extending empirical generalizations to Facebook
Nelson-Field, Karen; Riebe, Erica; Sharp, Byron - In: Journal of advertising research 53 (2013) 2, pp. 186-191
Persistent link: https://www.econbiz.de/10009778465
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Consumer response to point of purchase advertising for local brands
Collart, Alba J.; Palma, Marco A.; Carpio, Carlos E. - In: Journal of agricultural and applied economics 45 (2013) 2, pp. 229-242
Persistent link: https://www.econbiz.de/10009757133
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Consumers' willingnes to pay using an experimental auction methodology : applications to brand equity
Li, Yan Ming; Ellis, Joan L. - In: International journal of consumer studies 38 (2014) 4, pp. 436-441
Persistent link: https://www.econbiz.de/10010407422
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The country-of-origin lie : impact of foreign branding on customers' willingness to buy and willingness to pay when the product's actual origin is disclosed
Aichner, Thomas; Forza, Cipriano; Trentin, Alessio - In: The international review of retail, distribution and … 27 (2017) 1, pp. 43-60
Persistent link: https://www.econbiz.de/10011703177
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Does Generation Z value and reward corporate social responsibility practices?
Narayanan, Sajith - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 9/10, pp. 903-937
Persistent link: https://www.econbiz.de/10013362111
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Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan; Enginkaya, Ebru - In: International journal of internet marketing and … 9 (2015) 1, pp. 3-20
Persistent link: https://www.econbiz.de/10011387763