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Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John; O'Reilly, Norm; Heslop, Louise A. - In: Marketing intelligence & planning 33 (2015) 2, pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
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Mega-event and country co-branding : image shifts, transfers and reputational impacts
Heslop, Louise A.; Nadeau, John; O'Reilly, Norm; … - In: Corporate reputation review : an international journal 16 (2013) 1, pp. 7-33
Persistent link: https://www.econbiz.de/10009741997
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Tourism destination image resiliency during a pandemic as portrayed through emotions on Twitter
Nadeau, John; Wardley, Leslie J.; Rajabi, Enayat - In: Tourism and hospitality research : THR 22 (2022) 1, pp. 60-70
Persistent link: https://www.econbiz.de/10012800300
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Toward a model of brand creation for international large-scale sporting events : the impact of leadership, context, and nature of the event
Parent, Milena M.; Séguin, Benoit - In: Journal of sport management : the official journal of … 22 (2008) 5, pp. 526-549
Persistent link: https://www.econbiz.de/10003760600
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Brand personality in higher education : anthropomorphized university marketing communications
Rutter, Richard; Lettice, Fiona; Nadeau, John - In: Journal of marketing for higher education 27 (2017) 1, pp. 19-39
Persistent link: https://www.econbiz.de/10011706598
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Competitive advantage with new product development : implications for life cycle theory
Nadeau, John; Casselman, R. Mitch - In: Journal of strategic marketing 16 (2008) 5, pp. 401-411
Persistent link: https://www.econbiz.de/10003797202
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Social media responses and brand personality in product and moral harm crises : why waste a good crisis?
Nadeau, John; Rutter, Richard; Lettice, Fiona - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1031-1054
Persistent link: https://www.econbiz.de/10012395421