Narrow search
Showing 1 - 10 of 344
Cover Image
Consumers as naive physicists : how visual entropy cues shift temporal focus and influence product evaluations
Biliciler, Gunes; Raghunathan, Rajagopal; Ward, Adrian F. - In: Journal of consumer research : JCR ; an … 48 (2022) 6, pp. 1010-1031
Persistent link: https://www.econbiz.de/10013187936
Cover Image
Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
Cover Image
Risk images in a changing high-risk industry
Tveiten, Camilla K.; Schiefloe, Per Morten - In: Risk management : a journal of risk, crisis and disaster 16 (2014) 1, pp. 44-61
Persistent link: https://www.econbiz.de/10010377065
Cover Image
Consumer-brand relationships : a contrast of nostalgic and non-nostalgic brands
Kessous, Aurélie; Roux, Elyette; Chandon, Jean-Louis - In: Psychology & marketing 32 (2015) 2, pp. 187-202
Persistent link: https://www.econbiz.de/10010527177
Cover Image
Die Bedeutung der Determinante Zeit in Kaufentscheidungsprozessen
Enke, Margit; Schäfer, Michael J. - 2001
Persistent link: https://www.econbiz.de/10001626277
Cover Image
Temporal construal in advertising : the moderating role of temporal orientation and attribute importance in consumer evaluations
Martin, Brett A. S.; Gnoth, Juergen; Strong, Carolyn - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 5-19
Persistent link: https://www.econbiz.de/10003892000
Cover Image
When thigs go wrong, don't rely on committed consumers : effects of delayed product launches on brand trust
Herm, Steffen - In: The journal of product innovation management : an … 30 (2013) 1, pp. 70-81
Persistent link: https://www.econbiz.de/10009703625
Cover Image
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
Cover Image
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131921
Cover Image
Baugleiche Produkte aus Konsumentensicht : Auswirkungen auf die Dachmarken
Smoczok, Michael - 1999
Persistent link: https://www.econbiz.de/10001352263