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Mediating role of brand app trust in the relationship between antecedents and purchase intentions-Iranian B2C mobile apps

Movahedisaveji, Mohammad Mahdi; Shaukat, Badiea - In: Journal of management analytics 7 (2020) 1, pp. 69-104

Persistent link: https://www.econbiz.de/10012171634

Post-purchase behaviour triggers in branded mobile shopping apps

Dobre, Costinel; Milovan, Anca-Maria; Preda, Gheorghe; … - In: Marketing intelligence & planning 41 (2023) 3, pp. 344-359

Persistent link: https://www.econbiz.de/10014313004

A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context

Murugan, Nithya; Jacob, Jayanth - In: International journal of electronic marketing and … 10 (2019) 2, pp. 95-117

Persistent link: https://www.econbiz.de/10012036988

The role of the brand in driving online loyalty for multichannel retailers

Frasquet Deltoro, Marta; Ruiz-Molina, María-Eugenia; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 490-502

Persistent link: https://www.econbiz.de/10011534118

Using online data for offline decisions : a geostatistical approach for evaluating the patronage potential of a baby-care retailer

Mahama-Musah, Fuseina; Schoutteet, Penelope; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-21

Persistent link: https://www.econbiz.de/10012648870

Do Online Sales Channels Save Brands of Global Companies from Consumer Boycotts? A Geographical Analysis

Kim, Changju; Kim, Woonho; Nakami, Shinya - 2022

This study empirically investigates the link between global companies' brand strength and consumers' actual purchase behaviors by considering online purchasability and the geographical area in the context of boycott campaigns. To test the hypotheses, we employed a hierarchical multiple...

Persistent link: https://www.econbiz.de/10014084870

Does it pay to book direct? : customers’ perceptions of online channel distributors, price, and loyalty membership on brand dimensions

Lee, Seung Hyun; Deale, Cynthia S.; Lee, Jaeyong - In: Journal of revenue and pricing management 21 (2022) 6, pp. 657-667

Persistent link: https://www.econbiz.de/10013463859

Linking online niche sales to offline brand conditions

Son, Jungmin; Kim, Jikyung Jeanne; Choi, Jeonghye; Kim, … - In: Journal of business research : JBR 70 (2017), pp. 74-84

Persistent link: https://www.econbiz.de/10011620252

Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment

Frasquet Deltoro, Marta; Mollá Descals, Alejandro; … - In: International journal of retail & distribution management 45 (2017) 6, pp. 608-625

Persistent link: https://www.econbiz.de/10011747850

Marketing channel evolution : from contactual efficiency to brand value co-creation and appropriation within the platform enterprise

Dimitrova, Boryana V.; Smith, Brent; Andras, Trina Larsen - In: Journal of marketing channels : distribution systems, … 26 (2020) 1, pp. 60-71

Persistent link: https://www.econbiz.de/10012258187

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