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Brand image
Consumer behaviour
34
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Brand management
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13
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9
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9
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Schmitt, Bernd
13
Brakus, J. Joško
3
Zhang, Shi
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Esch, Franz-Rudolf
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1
Alvarez, Claudio
1
Cote, Joseph A.
1
Eisingerich, Andreas B
1
Elger, Christian Erich
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Fournier, Susan
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Langner, Tobias
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1
O'Guinn, Thomas C.
1
Pan, Yigang
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Park, C. Whan
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Park, Jason Whan
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Raffelt, Ursula
1
Redler, Joern
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Siew Meng Leong
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Simonson, Alex
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Sorescu, Alina
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Brand management ; Vol. 1
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Cracking the code : leveraging consumer psychology to drive profitability
1
Handbook on brand and experience management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of marketing
1
Psychology & marketing
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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ECONIS (ZBW)
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The design of experience
Schmitt, Bernd
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 197-204)
.
2016
Persistent link: https://www.econbiz.de/10011593198
Saved in:
2
Marketing aesthetics : the strategic management of brands, identity, and image
Schmitt, Bernd
;
Simonson, Alex
-
1997
Persistent link: https://www.econbiz.de/10000631726
Saved in:
3
Experiential attributed and consumer judgments
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Handbook on brand and experience management
,
(pp. 174-187)
.
2008
Persistent link: https://www.econbiz.de/10003789004
Saved in:
4
The brand anchoring effect : a judgment bias resulting from brand awareness and temporary accessiblity
Esch, Franz-Rudolf
;
Schmitt, Bernd
;
Redler, Joern
; …
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 383-396
Persistent link: https://www.econbiz.de/10003835545
Saved in:
5
Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
6
Creating local brands in multilingual international markets
Zhang, Shi
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924159
Saved in:
7
Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
8
Brands on the brain : do consumers use declarative information or experienced emotions to evaluate brands?
Esch, Franz-Rudolf
;
Möll, Thorsten
;
Schmitt, Bernd
; …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10009548899
Saved in:
9
From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
Saved in:
10
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
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