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~subject:"Brand image"
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Brand image
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Theorie
10,288
Theory
10,110
Beziehungsmarketing
8,825
Relationship marketing
8,812
Markenführung
7,427
Brand management
7,423
Markenimage
6,550
Online-Handel
5,438
Online retailing
5,425
Customer satisfaction
5,393
Kundenzufriedenheit
5,387
USA
5,040
United States
4,832
Social Web
4,580
Social web
4,578
Online-Marketing
4,407
Internet marketing
4,381
Dienstleistungsqualität
4,286
Service quality
4,283
Brand
4,258
Markenartikel
4,253
Deutschland
4,236
Einzelhandel
4,223
Retail trade
4,135
Germany
3,893
Werbewirkung
3,634
Lizenz
3,632
Advertising effects
3,594
Verbraucherverhalten
3,564
Electronic Commerce
3,547
Licence
3,446
E-commerce
3,437
Experiment
3,343
Emotion
3,151
Werbung
3,010
Advertising
2,959
Preismanagement
2,869
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1,009
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Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Burmann, Christoph
13
Huber, Frank
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Gierl, Heribert
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Jang, Soocheong
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Park, C. Whan
10
Romaniuk, Jenni
10
Zúñiga, Miguel Ángel
10
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Springer Fachmedien Wiesbaden
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IGI Global
2
Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
366
The journal of product & brand management
242
Journal of retailing and consumer services
225
The journal of brand management : an international journal
216
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
74
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of strategic marketing
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of promotion management : JPM
38
International journal of advertising : the review of marketing communications
37
Journal of the Academy of Marketing Science
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Journal of marketing research : JMR
31
Qualitative market research : an international journal
31
European journal of marketing
30
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ECONIS (ZBW)
6,525
RePEc
1
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1
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date (oldest first)
1
Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex
Crespo-Almendros, Esmeralda
;
Prados-Peña, M. Belén
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
2
,
pp. 148-162
Persistent link: https://www.econbiz.de/10013369812
Saved in:
2
Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance : the mediating role of impulse buying behavior
Akbar, Muhammad Imad Ud Din
;
Ahmad, Bilal
;
Asif, Mirza …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 367-379
Persistent link: https://www.econbiz.de/10012671695
Saved in:
3
The antecedents of repurchase intention at user online travel agents in Indonesia mediated by brand image
Permatasari, Ratih Devita
;
Rohman, Fatchur
;
Sri Palupi …
-
2022
Persistent link: https://www.econbiz.de/10013494053
Saved in:
4
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
5
Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
Saved in:
6
Taming the blame game : using promotion programs to counter product-harm crises
Xie, Yi
;
Keh, Hean Tat
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 211-226
Persistent link: https://www.econbiz.de/10011486887
Saved in:
7
Analyzing the impact of online brand trust on sales promotion and online buying decision
Soni, Neha
;
Verghese, Manoj
- In:
The IUP journal of marketing management : IJMM
17
(
2018
)
3
,
pp. 7-24
Persistent link: https://www.econbiz.de/10011983433
Saved in:
8
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
9
How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
Saved in:
10
Perceived fit and deal framing : the moderating effect of perceived fit on sales promotions in line and brand extensions
Shen, Feng
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 295-303
Persistent link: https://www.econbiz.de/10010422966
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