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Relationships among utilitarian and hedonic values, brand affect and brand trust in the smartphone industry
Dastan, Ikram; Gecti, Fatih - In: Journal of management research 6 (2014) 2, pp. 124-139
Persistent link: https://www.econbiz.de/10010430618
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The impact of quality on health-insurance users' satisfaction in Saudi Arabia : the mediating role of brand image and utilitarian value
AbouRokbah, Safinaz; Husain, Khalid Sami - In: International journal of quality & reliability management 41 (2024) 4, pp. 1089-1110
Persistent link: https://www.econbiz.de/10014520395
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Exploring hotel brand attachment : the mediating role of sentimental value
Liu, Yan; Kou, Yan; Guan, Zhenzhong; Hu, JiaJing; Pu, Bo - In: Journal of retailing and consumer services 55 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012269079
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Mediating role of perceived authenticity in the relationship between luxury service experience and life satisfaction
Kwon, Jookyung; Amendah, Eklou; Ahn, Jiseon - In: Journal of strategic marketing 32 (2024) 2, pp. 137-151
Persistent link: https://www.econbiz.de/10014553133
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Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands
Ajitha, S.; Sivakumar, V. J. - In: Journal of retailing and consumer services 39 (2017), pp. 103-113
Persistent link: https://www.econbiz.de/10011747735
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The effects of affective and utilitarian brand relationships on brand consideration
Leung, Lai Cheung; Bougoure, Ursula S.; Miller, Karen W. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 469-484
Persistent link: https://www.econbiz.de/10010423875
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The effects of packaging localisation of Western brands in non-Western emerging markets
Khan, Huda; Lee, Richard; Lockshin, Larry - In: The journal of product & brand management 26 (2017) 6, pp. 589-599
Persistent link: https://www.econbiz.de/10011801126
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The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy; Behi, Azza Temessek - In: The journal of product & brand management 20 (2011) 1, pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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Consumer perceptions of brand functions : an empirical study in China
Guo, Xiaoling Martine; Hao, Andy Wei; Shang, Xiaoyan - In: The journal of consumer marketing 28 (2011) 4, pp. 269-279
Persistent link: https://www.econbiz.de/10009272157
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Just print it! : the effects of self-printing a product on consumers' product evaluations and perceived ownership
Wiecek, Annika; Wentzel, Daniel; Erkin, Aras - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 795-811
Persistent link: https://www.econbiz.de/10012293337