Narrow search
Showing 1 - 10 of 6,540
Cover Image
The dimensionality of fashion-brand experience : aligning consumer-based brand equity approach
Kim, HaeJung - In: Journal of fashion marketing and management 16 (2012) 4, pp. 418-441
Persistent link: https://www.econbiz.de/10009667828
Cover Image
Intenationalisation strategy of iconic Malaysian high fashion brands
Loo, Benaliza Kung-ying; Hackley, Christopher E. - In: Qualitative market research : an international journal 16 (2013) 4, pp. 406-420
Persistent link: https://www.econbiz.de/10010127851
Cover Image
The effect of distribution channel diversification of foreign luxury fashion brands on consumers' brand value and loyalty in the Korean market
Kim, Mijeong; Kim, Sookhyun; Lee, Yuri - In: Journal of retailing and consumer services 17 (2010) 4, pp. 286-293
Persistent link: https://www.econbiz.de/10003989690
Cover Image
Enhancing Brand Equity in an Emerging Market : An Investigation of Korean Fashion Brands in China
Oh, Han-Mo - 2017
fashion brands have had a strong performance in the Chinese market, other brands have not. Nevertheless, prior studies do not … satisfactorily address the reasons that some Korean fashion brands are successful and popular in China. The present study aims to … investigate Korean fashion brands' current positions in the Chinese market and to propose useful strategies that enable Korean …
Persistent link: https://www.econbiz.de/10012952655
Cover Image
Country of origin association in retail and wholesale branding
Rashid, Arooj; Barnes, Liz - In: Country of origin effect : looking back and moving forward, (pp. 20-39). 2019
Persistent link: https://www.econbiz.de/10012008489
Cover Image
Country of origin association in retail and wholesale branding
Rashid, Arooj; Barnes, Liz - In: Journal of promotion management : JPM 24 (2018) 3, pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Cover Image
The relationship between brand experience, brand personality and customer loyalty
Pham Thi Minh Ly; Le Tuan Loc - In: International journal of business and economics 16 (2017) 2, pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Cover Image
An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon; Pedersen, Zack P.; Williams, Antonio S.; … - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 4, pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Cover Image
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro; Gutiérrez-Rodríguez, Pablo; … - In: Psychology & marketing 41 (2024) 3, pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Cover Image
Please tell me how sustainable you are, and I'll tell you how much I value you! : the impact of young consumers' motivations on luxury fashion
Brandão, Amélia Maria Pinto da Cunha; Magalhães, … - In: Cogent business & management 10 (2023) 3, pp. 1-49
fashion, showing that sustainability and intrinsic experiential value are the antecedents that most predict young consumers …
Persistent link: https://www.econbiz.de/10014505234