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ECONIS (ZBW)
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Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša
;
Silva, Rui Vinhas da
;
Hair, Joseph F.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
Saved in:
2
The role of brand equity in a new rebranding strategy of a private label
Marques, Catarina
;
Silva, Rui Vinhas da
;
Davcik, Nebojsa S.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 497-507
Persistent link: https://www.econbiz.de/10012287217
Saved in:
3
Assessing brand personality associations of top-of-mind wine brands
Brochado, Ana
;
Silva, Rui Vinhas da
;
LaPlaca, Peter J.
- In:
International journal of wine business research : IJWBR
27
(
2015
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10011381354
Saved in:
4
Online corporate brand image, satisfaction and loyalty
Silva, Rui Vinhas da
;
Alwi, Sharifah Faridah Syed
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 119-144
Persistent link: https://www.econbiz.de/10003790466
Saved in:
5
Image, satisfaction, destination and product post-visit behaviours : how do they relate in emerging destinations?
Marques, Catarina
;
Silva, Rui Vinhas da
;
Antova, Stanislava
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012514380
Saved in:
6
Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
Saved in:
7
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
8
Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
Sharma, Piyush
;
St. Davčik, Nebojša
;
Pillai, Kishore …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445
Saved in:
9
Business ethics, corporate social responsibility, and brand attitudes : an exploratory study
Ferrell, Odies C.
;
Harrison, Dana E.
;
Ferrell, Linda
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 491-501
Persistent link: https://www.econbiz.de/10011980387
Saved in:
10
Definition, conceptualization and measurement of consumer-based retailer brand equity
Troiville, Julien
;
Hair, Joseph F.
;
Cliquet, Gérard
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 73-84
Persistent link: https://www.econbiz.de/10012114123
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