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Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine; Wong, IpKin Anthony - In: International journal of hospitality management 56 (2016), pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
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Insights into Vodka consumer attitude and purchasing behaviors
Prentice, Catherine; Handsjuk, Nikolai - In: Journal of retailing and consumer services 32 (2016), pp. 7-14
Persistent link: https://www.econbiz.de/10011556583
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Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan; Wong, IpKin Anthony; Prentice, Catherine; … - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
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The effects of brand identity on brand performance in the service sector
Casidy, Riza; Prentice, Catherine; Wymer, Walter - In: Journal of strategic marketing 27 (2019) 8, pp. 651-665
Persistent link: https://www.econbiz.de/10012202785
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The influence of brand experience and service quality on customer engagement
Prentice, Catherine; Wang, Xuequn; Loureiro, Sandra … - In: Journal of retailing and consumer services 50 (2019), pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
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Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine; Loureiro, Sandra Maria Correia - In: Journal of retailing and consumer services 43 (2018), pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
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Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine; Loureiro, Sandra Maria Correia; … - In: The journal of brand management : an international journal 30 (2023) 5, pp. 449-460
Persistent link: https://www.econbiz.de/10014372615