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Brand image
Beziehungsmarketing
23
Relationship marketing
23
Consumer behaviour
19
Konsumentenverhalten
19
Markenimage
15
Brand management
14
Markenführung
14
Einzelhandel
13
Retail trade
13
Customer satisfaction
11
Hotel industry
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Hotellerie
11
Kundenzufriedenheit
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Service quality
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Dienstleistungsqualität
9
Viral marketing
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Virales Marketing
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Information technology
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Informationstechnik
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Marketing management
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Marketingmanagement
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Croatia
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Kroatien
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Lieferantenmanagement
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Satisfaction
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Spain
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Brand
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Brand equity
5
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5
Markenartikel
5
Online-Marketing
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Spanien
5
Brand loyalty
4
Confidence
4
Innovation
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English
15
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Šerić, Maja
12
Gil Saura, Irene
10
Mikulić, Josip
3
Fuentes-Blasco, María
2
Moliner-Velázquez, Beatriz
2
Patrizi, Michela
2
Vernuccio, Maria
2
Bordian, Mariia
1
Moise, Mihaela Simona
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Mollá Descals, Alejandro
1
Pastore, Alberto
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Praničević, Daniela Garbin
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Ruiz Molina, Maria Eugenia
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Ruiz-Molina, Maria-Eugenia
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Ruiz-Molina, María Eugenia
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The journal of brand management : an international journal
3
Journal of hospitality marketing & management
2
European journal of marketing : EJM
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
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Market : review for marketing theory and practice
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ECONIS (ZBW)
15
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1
Relationships between social Web, IMC and overall brand equity : an empirical examination from the cross-cultural perspective
Šerić, Maja
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 646-667
Persistent link: https://www.econbiz.de/10011698257
Saved in:
2
Effects of value and innovation on brand equity in retailing
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, María
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 658-674
Persistent link: https://www.econbiz.de/10012120865
Saved in:
3
Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
Saved in:
4
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
5
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
6
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
7
Exploring integrated marketing communications, brand awareness, and brand image in hospitality marketing : a cross-cultural apporach
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Market : review for marketing theory and practice
28
(
2016
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10011709074
Saved in:
8
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
9
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
10
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
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