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The impact of language style accommodation during social media interactions on brand trust
Jakic, Ana; Wagner, Maximilian Oskar; Meyer, Anton - In: Journal of service management 28 (2017) 3, pp. 418-441
Persistent link: https://www.econbiz.de/10011758696
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Creating an effective code-switched ad for monolinguals : the influence of brand origin and foreign language familiarity
Lin, Ying-Ching; Wang, Kai-Yu; Hsieh, Jun-Yi - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 613-631
Persistent link: https://www.econbiz.de/10011849206
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Implicit and explicit preferences for brand name sounds
Pogacar, Ruth; Kouril, Michal; Carpenter, Thomas P.; … - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
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Language abstraction in word of mouth
Schellekens, Gaby A. C.; Verlegh, Peeter; Smidts, Ale - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 207-223
Persistent link: https://www.econbiz.de/10003997830
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Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang; Schmitt, Bernd - 2010
Persistent link: https://www.econbiz.de/10003924154
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We are not the same as you and I : causal effects of minor language variations on consumers' attitudes toward brands
Sela, Aner; Wheeler, S. Christian; Sarial-Abi, Gülen - In: Journal of consumer research : JCR ; an … 39 (2012/13) 3, pp. 644-661
Persistent link: https://www.econbiz.de/10009658035
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The effects of language on attitudes toward advertisements and brands trust in Mexico
García, Nuria Alonso; Chelminski, Piotr; Hernández, … - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 77-92
Persistent link: https://www.econbiz.de/10009770272
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How personal pronouns influence brand name preference
Kachersky, Luke; Palermo, Nicole - In: The journal of brand management : an international journal 20 (2012/13) 7, pp. 558-570
Persistent link: https://www.econbiz.de/10009785373
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Language and gender influence on the consumer’s choice of branded meat attributes
Pelser, Theuns; Groenewald, Anita; Prinsloo, Hein - In: International business and economics research journal 13 (2014) 2, pp. 259-274
Persistent link: https://www.econbiz.de/10010362825
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Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine; Tsaousi, Christina; Hooijdonk, … - In: Journal of business research : JBR 132 (2021), pp. 124-135
Persistent link: https://www.econbiz.de/10012581572