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Online branding : development of hotel branding through interactivity theory

Barreda, Albert A.; Bilgihan, Anil; Nusair, Khaldoon; … - In: Tourism management : research, policies, practice 57 (2016), pp. 180-192

Persistent link: https://www.econbiz.de/10011556039

Brand followers : motivations and attitudes of consumers to follow brands in social media

Yılmaz, Hakan; Enginkaya, Ebru - In: International journal of internet marketing and … 9 (2015) 1, pp. 3-20

Persistent link: https://www.econbiz.de/10011387763

Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model

Pham, Phuoc H. M.; Gammoh, Bashar S. - In: International journal of internet marketing and … 9 (2015) 4, pp. 321-337

Persistent link: https://www.econbiz.de/10011497492

Social media marketing and brand loyalty : the role of brand trust

Puspaningrum, Astrid - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 12, pp. 951-958

Persistent link: https://www.econbiz.de/10012672190

The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands

Hasan, Mehedi; Sohail, M. Sadiq - In: Journal of international consumer marketing 33 (2021) 3, pp. 350-367

Persistent link: https://www.econbiz.de/10012515195

The influence of social media marketing activities on consumer engagement and brand knowledge in the culinary business in Indonesia

Ningrum, Khoirina Kencana; Roostika, Ratna - 2021

Persistent link: https://www.econbiz.de/10012621197

Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness

Ezenwafor, Ebuka Christian; Ayodele, Adeola A.; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 16-27

Persistent link: https://www.econbiz.de/10012605350

Do instagram fan pages develop consumer-brand relationships? : evidence from the telecommunications industry

Gaber, Hazem Rasheed; Elsamadicy, Ahmed Mousa; Wright, … - In: Cogent business & management 8 (2021) 1, pp. 1-18

Instagram’s growth has drawn the interest of many corporations that are searching for new ways to boost their customer relationships. Given the rapid adoption of Instagram marketing and the inadequate research in that field, the objective of this paper is to examine whether "following" brands...

Persistent link: https://www.econbiz.de/10012665364

The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands

Gautam, Vikas; Sharma, Vikram - In: Journal of promotion management : JPM 23 (2017) 6, pp. 872-888

Persistent link: https://www.econbiz.de/10011799628

Increasing sales through social media marketing : the role of customer brand attachment, brand trust, and brand equity

Heidari, Shahin; Zarei, Mehrnaz; Daneshfar, Alireza; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 1, pp. 224-234

Persistent link: https://www.econbiz.de/10014282108

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