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~subject:"Brand image"
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The impact of increased brand...
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Brand image
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
18
Luxury goods
18
Luxusgüter
17
Markenführung
17
Markenimage
13
Brand
9
Markenartikel
9
France
5
Frankreich
5
Luxury
5
Beziehungsmarketing
4
Comparison
4
Marketing
4
Rarity
4
Relationship marketing
4
Vergleich
4
Advertising effects
3
Corporate social responsibility
3
Emotion
3
Lebensstil
3
Lifestyle
3
Luxury brand
3
Social Web
3
Social web
3
Werbewirkung
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
Brand attitude
2
Brand heritage
2
Brand love
2
Brand loyalty
2
Celebrity endorsement
2
Celebrity-Werbung
2
Cognition
2
Corporate Social Responsibility
2
Desirability
2
Gesellschaft
2
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English
13
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Valette-Florence, Pierre
13
Barnier, Virginie de
3
Ambroise, Laure
2
Pecot, Fabien
2
Albert, Noel
1
Albert, Noël
1
Bouzdine-Chameeva, Tatiana
1
Chanavat, Nicolas
1
Chandon, Jean-Louis
1
Delécolle, Thierry
1
Falcy, Sandrine
1
Ferrand, Alain
1
Guizani, Haythem
1
Kapferer, Jean-Noël
1
Kessous, Aurélie
1
Laurent, Gilles
1
Mathews-Lefebvre, Mathews
1
Merchant, Altaf
1
Merunka, Dwight
1
Pantin-Sohier, Gaëlle
1
Parguel, Béatrice
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Valette-Florence, Rita
1
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Journal of business research : JBR
7
The journal of brand management : an international journal
3
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Sport management review
1
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ECONIS (ZBW)
13
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The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre
;
Guizani, Haythem
;
Merunka, Dwight
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
Saved in:
2
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
3
Measurement and segmentation of sport fans using brand association networks : application to Union of European Football Associations (UEFA) Champions League (UCL)
Bouzdine-Chameeva, Tatiana
;
Ferrand, Alain
; …
- In:
Sport management review
18
(
2015
)
3
,
pp. 407-420
Persistent link: https://www.econbiz.de/10011381876
Saved in:
4
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
5
Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement
Mathews-Lefebvre, Mathews
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 236-253
Persistent link: https://www.econbiz.de/10010347456
Saved in:
6
Do consumers perceive three levels of luxury? : a comparison of accessible, intermediate and inaccessible luxury brands
Barnier, Virginie de
;
Falcy, Sandrine
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 623-636
Persistent link: https://www.econbiz.de/10009568303
Saved in:
7
The significance of cognitive and emotional variables : toward a better understanding of brand relationships
Valette-Florence, Rita
;
Valette-Florence, Pierre
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 422-430)
.
2012
Persistent link: https://www.econbiz.de/10010191480
Saved in:
8
Evermore subjective and contingent luxury
Chandon, Jean-Louis
;
Laurent, Gilles
;
Valette-Florence, …
- In:
Journal of business research : JBR
102
(
2019
),
pp. 245-249
Persistent link: https://www.econbiz.de/10012103992
Saved in:
9
"From Prada to Nada" : consumers and their luxury products : a contrast between second-hand and first-hand luxury products
Kessous, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
102
(
2019
),
pp. 313-327
Persistent link: https://www.econbiz.de/10012104018
Saved in:
10
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
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