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Brand image
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Electronic Commerce
23,538
E-commerce
20,859
Social Web
20,200
Social web
20,166
Theorie
10,975
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10,799
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10,682
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10,669
Online-Marketing
9,015
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8,887
Online-Handel
8,704
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8,682
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8,203
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8,196
Markenimage
6,861
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6,843
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6,381
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6,171
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5,945
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5,944
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5,934
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5,926
Einzelhandel
4,823
Dienstleistungsqualität
4,792
Service quality
4,788
Viral marketing
4,781
Virales Marketing
4,771
Retail trade
4,693
Brand
4,393
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4,385
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3,899
Advertising effects
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3,635
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Phau, Ian
28
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27
Diamantopoulos, Adamantios
26
Usman, Osly
20
Bang, Nguyen
19
Guzman, Francisco
19
Han, Heesup
19
Melewar, T. C.
18
Burmann, Christoph
17
Japutra, Arnold
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Huber, Frank
13
Veloutsou, Cleopatra
13
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12
Gierl, Heribert
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
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12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Gil Saura, Irene
10
Jang, Soocheong
10
Khan, Imran
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Park, C. Whan
10
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1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
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Friedrich-Schiller-Universität Jena
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Hubert Burda Media Holding Kommanditgesellschaft
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Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Julius-Maximilians-Universität Würzburg
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
epubli GmbH
1
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Journal of business research : JBR
379
The journal of product & brand management
248
The journal of brand management : an international journal
230
Journal of retailing and consumer services
224
Psychology & marketing
103
Asia Pacific journal of marketing and logistics
91
Journal of marketing communications
76
European journal of marketing : EJM
75
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
Marketing intelligence & planning
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
International marketing review
53
Journal of global marketing
53
Journal of strategic marketing
53
Cogent business & management
50
International journal of consumer studies
48
Marketing letters : a journal of research in marketing
48
Journal of marketing
47
International journal of internet marketing and advertising : IJIMA
46
Journal of fashion marketing and management
45
Journal of promotion management : innovations in planning and applied research
43
Journal of travel and tourism marketing
43
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of promotion management : JPM
39
Journal of the Academy of Marketing Science
38
International journal of advertising : the review of marketing communications
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of marketing management : MM
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Tourism management : research, policies, practice
35
International journal of advertising : the quarterly review of marketing communications
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
The IUP journal of brand management : IJBRM
34
Journal of international marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of marketing research : JMR
31
Qualitative market research : an international journal
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ECONIS (ZBW)
6,830
RePEc
1
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1
Role of electronic word of mouth on purchase intention
Aslam, Wajeeha
;
Farhat, Kashif
;
Arif, Imtiaz
- In:
International journal of business information systems : …
30
(
2019
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
Saved in:
2
The role of social platforms in establishing brand awareness for B2C e-commerce : empirical study
Al-Dwairi, Radwan Moh'd
;
Harb, Yousra
;
Shehabat, Issa
- In:
International journal of business information systems : …
33
(
2020
)
4
,
pp. 488-504
Persistent link: https://www.econbiz.de/10012199474
Saved in:
3
Contrasting user generated videos versus brand generated videos in ecommerce
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012238336
Saved in:
4
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
5
Online reviews and purchase intention : a cosmopolitanism perspective
Lobel Trong Thuy Tran
- In:
Tourism management perspectives : TMP
35
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012296732
Saved in:
6
Electronic word of mouth, brand image and young customers' online purchase intention during the COVID-19 pandemic
Le Nguyen Hoang
;
Le Thanh Tung
- In:
Journal of advances in management research : JAMR
20
(
2023
)
5
,
pp. 883-895
Persistent link: https://www.econbiz.de/10014431071
Saved in:
7
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
8
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
Saved in:
9
The effect of eWOM on brand attitude and purchase intention of consumers : a cross-sectional study on consumer electronics
Kudeshia, Chetna
;
Mittal, Arun
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 131-151
Persistent link: https://www.econbiz.de/10011665134
Saved in:
10
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
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