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Consumers' comparative evaluative judgment of athlete endorsers
Sato, Shintaro; Kaplanidou, Kyriaki; Connaughton, Daniel P. - In: Journal of sport management : the official journal of … 30 (2016) 5, pp. 553-565
Persistent link: https://www.econbiz.de/10011616451
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You're so loveble : anthropomorphism and brand love
Rauschnabel, Philipp A.; Ahuvia, Aaron C. - In: The journal of brand management : an international journal 21 (2014) 5, pp. 372-395
Persistent link: https://www.econbiz.de/10010410667
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Creating a sincere look : face ratios of brand mascots affect social categorisation and trust
Messer, Uwe; Wölfl, Steffen; Feste, Jasmin - In: Marketing : ZFP ; journal of research and management 41 (2019) 2, pp. 37-47
Persistent link: https://www.econbiz.de/10012003366
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To collaborate or serve? : effects of anthropomorphized brand roles and implicit theories on consumer responses
Han, Bing; Wang, Liangyan; Li, Xiang - In: The Cornell hospitality quarterly 61 (2020) 1, pp. 53-67
Persistent link: https://www.econbiz.de/10012158153
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The effect of social exclusion on consumer preference for anthropomorphized brands
Chen, Rocky Peng; Wan, Echo Wen; Levy, Eric - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 23-34
Persistent link: https://www.econbiz.de/10011771816
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Anthropomorphism in advertising : the effect of anthropomorphic product demonstration on consumer purchase intention
Dwinita Laksmidewi; Susianto, Harry; Afiff, Adi Zakaria - In: Asian Academy of Management journal : AAMJ 22 (2017) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10011797851
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Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.; Folkes, Valerie S. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
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Morphing anthropomorphism : an update
Belk, Russell W.; Kniazeva, Maria - In: Journal of global scholars of marketing science : … 28 (2018) 3, pp. 239-247
Persistent link: https://www.econbiz.de/10011892171
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Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
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The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon; Huang, Li; Roth, Martin S.; Madden, … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 27-41
Persistent link: https://www.econbiz.de/10011490803