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Brand image
Spieltheorie
45,185
Game theory
42,842
Supply chain
36,263
Lieferkette
35,589
Theorie
18,518
Theory
18,035
Brand management
17,541
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17,127
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10,848
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10,810
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9,170
Brand
8,130
Markenimage
7,649
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6,584
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5,986
Supplier relationship management
5,979
Vertriebsweg
4,898
Distribution channel
4,894
Logistik
4,666
Logistics
4,509
Nash equilibrium
3,794
Relationship marketing
3,782
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3,775
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3,755
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3,733
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3,671
Deutschland
3,342
Germany
2,961
game theory
2,931
Risikomanagement
2,804
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2,756
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2,750
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2,749
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2,748
Einzelhandel
2,747
Retail trade
2,694
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2,653
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2,643
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2,617
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Burmann, Christoph
52
Keller, Kevin Lane
28
Loureiro, Sandra Maria Correia
27
Melewar, T. C.
25
Phau, Ian
24
Bang, Nguyen
21
Diamantopoulos, Adamantios
21
Guzman, Francisco
21
De Chernatony, Leslie
20
Japutra, Arnold
19
Esch, Franz-Rudolf
18
Sarkar, Abhigyan
18
Baumgarth, Carsten
17
Han, Heesup
17
MacInnis, Deborah J.
16
Romaniuk, Jenni
16
Bruhn, Manfred
15
Ekinci, Yuksel
15
Foroudi, Pantea
15
Khan, Imran
15
Sattler, Henrik
15
Veloutsou, Cleopatra
15
Christodoulides, George
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Valette-Florence, Pierre
14
King, Ceridwyn
13
Kumar, Vikas
13
Rahman, Zillur
13
Wiedmann, Klaus-Peter
13
Grohmann, Bianca
12
Gupta, Suraksha
12
Huber, Frank
12
Khamitov, Mansur
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Batra, Rajeev
11
Dawes, John
11
Fetscherin, Marc
11
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Springer Fachmedien Wiesbaden
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NetLibrary, Inc
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Fachhochschule Reutlingen / European School of Business
2
Haufe-Lexware GmbH & Co. KG
2
ISM University of Management and Economics
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
American Marketing Association
1
Books on Demand GmbH <Norderstedt>
1
Brandsboard e.V.
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Chambre de commerce et d'industrie de Paris
1
Credit Suisse Group AG
1
EBS Business School
1
Edward Elgar Publishing
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Friedrich-Schiller-Universität Jena
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Julius-Maximilians-Universität Würzburg
1
Konferenz Kulturbranding <3, 2009, Offenbach am Main>
1
Leuphana Universität Lüneburg
1
Lithuanian University of Agriculture
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
New Business Verlag GmbH & Co. KG
1
Pearson Studium
1
Peter Lang GmbH
1
RWTH Aachen
1
Siauliai University
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Springer International Publishing
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
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Journal of business research : JBR
375
The journal of brand management : an international journal
299
The journal of product & brand management
287
Journal of retailing and consumer services
184
European journal of marketing : EJM
82
Psychology & marketing
78
Asia Pacific journal of marketing and logistics
72
Journal of marketing communications
69
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of hospitality management
59
Journal of strategic marketing
59
Journal of international consumer marketing
56
SpringerLink / Bücher
51
Industrial marketing management : the international journal for industrial and high-tech firms
49
Marketing letters : a journal of research in marketing
49
Journal of promotion management : innovations in planning and applied research
47
Journal of the Academy of Marketing Science
47
Cogent business & management
46
International marketing review
46
The journal of consumer marketing
46
Journal of global marketing
43
Journal of marketing
43
The IUP journal of brand management : IJBRM
43
International journal of consumer studies
41
International journal of internet marketing and advertising : IJIMA
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Tourism management : research, policies, practice
41
European journal of marketing
38
Journal of promotion management : JPM
38
Journal of marketing management : MM
36
Journal of travel and tourism marketing
35
Journal of Islamic marketing
34
International journal of advertising : the review of marketing communications
33
Journal of fashion marketing and management
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Qualitative market research : an international journal
31
Marketing : ZFP ; journal of research and management
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
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ECONIS (ZBW)
7,497
Other ZBW resources
42
BASE
4
RePEc
3
Showing
1
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date (oldest first)
1
Luxury perceptions : luxury
brand
vs counterfeit for young US female consumers
Doss, Farrell
;
Robinson, Tammy
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 424-439
Persistent link: https://www.econbiz.de/10010198001
Saved in:
2
Drivers of attitudes toward luxury brands : a cross-national investigation into the roles of interpersonal influence and
brand
consciousness
Yim, Mark Yi-cheon
;
Sauer, Paul L.
;
Williams, Jerome D.
; …
- In:
International marketing review
31
(
2014
)
4
,
pp. 363-389
Persistent link: https://www.econbiz.de/10010388823
Saved in:
3
UGC attributes and effects : implication for luxury
brand
advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
4
Is HUGO still the BOSS? : investigating the reciprocal effects of
brand
extensions on
brand
personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
5
the power of lurking : assessing the online experience of luxury
brand
fan page followers
Kéfi, Hajer
;
Maar, Daniel
- In:
Journal of business research : JBR
117
(
2020
),
pp. 579-586
Persistent link: https://www.econbiz.de/10012287980
Saved in:
6
Ingredient branding for a luxury
brand
: the role of
brand
and product fit
Moon, Hakil
;
Sprott, David E.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5768-5774
Persistent link: https://www.econbiz.de/10011597500
Saved in:
7
Unpacking the influence of anthropomorphism and stereotypes on consumer attitude towards luxury
brand
Malhotra, Gunjan
;
Dandotiya, Gunjan
- In:
International journal of retail and distribution management
51
(
2023
)
12
,
pp. 1719-1736
Persistent link: https://www.econbiz.de/10014484179
Saved in:
8
Gaming and luxury brands : love and hate
Guzzetti, Alice
;
Crespi, Roberta
;
Atwal, Glyn
- In:
The journal of business strategy
45
(
2024
)
3
,
pp. 206-213
Persistent link: https://www.econbiz.de/10015056011
Saved in:
9
National
brand
's response to store brands : throw in the towel or fight back?
Nasser, Sherif
;
Turcic, Danko
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10009787934
Saved in:
10
When should a retailer invest in
brand
advertising?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
Saved in:
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