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Brand image
Advertising
60
Werbung
53
Consumer behaviour
48
Konsumentenverhalten
47
USA
34
United States
32
Advertising effects
31
Werbewirkung
31
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Markenimage
20
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11
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7
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7
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Südkorea
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English
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Puzakova, Marina
11
Kwak, Hyokjin
7
Taylor, Charles Raymond
7
Khamitov, Mansur
3
Rocereto, Joseph F.
3
Taylor, Charles Robert
2
Aggarwal, Pankaj
1
Bang, Hae-kyong
1
Becker-Olsen, Karen L.
1
Bellan, Monique
1
Bergkvist, Lars
1
Bergvist, Lars
1
Chang, Hua
1
Costello, John P.
1
Hill, Ronald Paul
1
Hock, Stefan J.
1
Jeong, Haeyoung
1
Ko, Eunju
1
Lee, Doo-hee
1
Lee, Hyun Joung
1
Lee, Jong-Ho
1
Pangarkar, Aniruddha
1
Park, Jisoo
1
Raithel, Sascha
1
Sarkees, Matthew E.
1
Shukla, Paurav
1
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1
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Journal of business research : JBR
3
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3
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2
AMS review : official publication of the Academy of Marketing Science
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Facing the "right" side? : the effect of product facing direction
Zhang, Yuli
;
Kwak, Hyokjin
;
Jeong, Haeyoung
;
Puzakova, …
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 153-166
Persistent link: https://www.econbiz.de/10012201410
Saved in:
2
Editorial: on Hideki Matsuyama and the need for more study of global brand equity
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 325-326
Persistent link: https://www.econbiz.de/10012586664
Saved in:
3
A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States : strategies for global brands
Becker-Olsen, Karen L.
;
Taylor, Charles Raymond
;
Hill, …
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 30-44
Persistent link: https://www.econbiz.de/10009159096
Saved in:
4
Do online brand communities help build and maintain relationships with consumers? : a network theory approach
Lee, Hyun Joung
;
Lee, Doo-hee
;
Taylor, Charles Raymond
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 213-227
Persistent link: https://www.econbiz.de/10009409559
Saved in:
5
Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects
Raithel, Sascha
;
Taylor, Charles Raymond
;
Hock, Stefan J.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3788-3794
Persistent link: https://www.econbiz.de/10011515263
Saved in:
6
Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha
;
Shukla, Paurav
;
Taylor, Charles …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
Saved in:
7
Leveraged marketing communications : a framework for explaining the effects of secondary brand assoctions
Bergvist, Lars
;
Taylor, Charles Raymond
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 157-175
Persistent link: https://www.econbiz.de/10011627993
Saved in:
8
Reviving and improving brand awareness as a construct in advertising research
Bergkvist, Lars
;
Taylor, Charles Raymond
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 294-307
Persistent link: https://www.econbiz.de/10013362312
Saved in:
9
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
10
Beyond seeing Mcdonald's Fiesta menu : the role of accent in brand sincerity of ethnic products and brands
Puzakova, Marina
;
Kwak, Hyokjin
;
Bellan, Monique
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 219-231
Persistent link: https://www.econbiz.de/10011313250
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