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Branding for heritages, the ancient tourism leads to improvement of the local economy (evidence from a study in Iran)

Yavari, Eqbal; Shafei, Reza; Fatemi, Adel - In: International journal of management practice : IJMP 16 (2023) 2, pp. 162-185

Persistent link: https://www.econbiz.de/10014315846

Toponyms as carriers of heritage : implications for place branding

Hakala, Ulla; Sjöblom, Paula; Kantola, Satu-Paivi - In: The journal of product & brand management 24 (2015) 3, pp. 263-275

Persistent link: https://www.econbiz.de/10011378290

Impact of place brand names on destination image

Gertner, Rosane K.; Freire, João - In: International journal of leisure and tourism marketing … 6 (2018) 1, pp. 39-50

Persistent link: https://www.econbiz.de/10011846557

Customer-based place brand equity and tourism : a regional identity perspective

Bose, Sunny; Pradhan, Sudeepta; Bashir, Makhmoor; Roy, … - In: Journal of travel research : a quarterly publication of … 61 (2022) 3, pp. 511-527

Persistent link: https://www.econbiz.de/10012880233

Measuring customer-based place brand equity (CBPBE) : an investment attractiveness perspective

Bose, Sunny; Roy, Sanjit; Tiwari, Abhay Kumar - In: Journal of strategic marketing 24 (2016) 7, pp. 617-634

Persistent link: https://www.econbiz.de/10011587840

Place branding - geographical approach : case study : Waterloo

Neacşu, Marius-Cristian; Neguţ, Silviu; Vlăsceanu, … - In: Amfiteatru economic : an economic and business research … 18 (2016), pp. 944-959

This study represents an exploratory analysis of the evolution of the place branding concept, with an important focus on the geographical perspective. How has this notion, a newcomer into the geographers' analysis, changed over time and what role does it have in the decision making process of...

Persistent link: https://www.econbiz.de/10011833678

A typology of organisational stakeholder engagement with place brand identity

Helmi, Jessica; Bridson, Kerrie; Casidy, Riza - In: Journal of strategic marketing 28 (2020) 7, pp. 620-638

Persistent link: https://www.econbiz.de/10012313927

Do cities have broad shoulders? : does motown need a haircut? ; on urban branding and the personification of place

Brown, Stephen; Campelo, Adriana - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 421-434

Persistent link: https://www.econbiz.de/10010467247

Sense of place : the importance for destination branding

Campelo, Adriana; Aitken, Robert; Thyne, Maree; Gnoth, … - In: Journal of travel research : a quarterly publication of … 53 (2014) 2, pp. 154-166

Persistent link: https://www.econbiz.de/10010254360

Assessing managerial methods for evaluating place brand equity : a qualitative investigation

Zavattaro, Staci M.; Daspit, Joshua J.; Adams, Frank G. - In: Tourism management : research, policies, practice 47 (2015), pp. 11-21

Persistent link: https://www.econbiz.de/10010499522

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