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Brand image
Ethnocentrism
144
Consumer behaviour
117
Konsumentenverhalten
94
ethnocentrism
64
Designation of origin
46
Herkunftsbezeichnung
46
National culture
37
Nationalkultur
37
Markenimage
32
Country of origin
28
International marketing
23
Brand management
19
Markenführung
19
Internationales Marketing
17
China
16
Globalization
14
Rules of origin
14
Ursprungsregeln
14
Animosity
12
Cosmopolitanism
12
Brand
11
Globalisierung
11
Markenartikel
11
Culture
9
India
9
Product attribute
9
Emerging markets
8
purchase intention
8
CETSCALE
7
Cultural identity
7
Indien
7
Kulturelle Identität
7
Marketing
7
Personality psychology
7
Persönlichkeitspsychologie
7
Turkey
7
country of origin
7
COO
6
Emerging economies
6
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4
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Article
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1
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English
33
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Aashish, Kumar
2
Kim, Claire Heeryung
2
Raman, Prashant
2
Abdul Rahman
1
Ahmad, Muhammad Salman
1
Ahmed, Zafar U.
1
Aktan, Murat
1
Anjam, Mahwish
1
Areiza-Padilla, Jose Andres
1
Arslanagic-Kalajdzic, Maja
1
Avilagh, Hamed Abbaszadeh
1
Balabanis, George
1
Baumann, Chris
1
Biswas, Abhijit
1
Bizarrias, Flávio Santino
1
Brečić, Ružica
1
Bruwer, Johan
1
Cervera-Taulet, Amparo
1
Cheah, Isaac
1
Chen, Sheng-hong
1
Cheng, Min-Jhih
1
Chung, Jae-Eun
1
Cleveland, Mark
1
Cohen, Justin
1
Corsi, Armando
1
Coulter, Robin A.
1
Cucato, Jussara da S. T.
1
Davydova, Olga
1
Diamantopoulos, Adamantios
1
Driesener, Carl
1
ELSamen, Amjad Abu
1
El Banna, Alia
1
Farhangmehr, Minoo
1
Filipović, Jelena
1
Filipović, Jovana
1
Gammoh, Bashar S.
1
Ganbold, Munkhbayasgalan
1
Gantulga, Urandelger
1
Gorton, Matthew
1
Gregory, Gary
1
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Journal of global marketing
3
Asia Pacific journal of marketing and logistics
2
Asia marketing journal
2
International journal of business and globalisation : IJBG
2
Journal of business research : JBR
2
Journal of international consumer marketing
2
Journal of international marketing
2
American journal of business : applying research to practice ; AJB
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Cross cultural & strategic management
1
Emerging Markets Journal : EMAJ
1
European journal of marketing
1
International Marketing Review
1
International journal of markets and business systems
1
International journal of retail and distribution management
1
International journal of value chain management : IJVCM
1
International marketing review
1
Journal of Islamic marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of retailing and consumer services
1
The journal of product & brand management
1
The journal of services marketing
1
The marketing review
1
Total quality management & business excellence
1
Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu
1
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ECONIS (ZBW)
32
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Where does customer value come from? : an assessment of the global bicycle manufacturers industry’s product attribute, technical capability, and brands
Hou, Chen-En
;
Cheng, Min-Jhih
;
Hung, Shiu-Wan
;
Chen, …
- In:
Total quality management & business excellence
31
(
2020
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10012256580
Saved in:
2
The asymmetric effects of identity salience on judgement : the role of valence and attribute congruence
Han, Dahee
;
Kim, Claire Heeryung
- In:
Asia marketing journal
25
(
2023
)
2
,
pp. 84-98
Persistent link: https://www.econbiz.de/10014384084
Saved in:
3
The effects of identity salience on product judgment in a domain of trade-offs
Kim, Claire Heeryung
;
Han, Da Hee
- In:
European journal of marketing
58
(
2024
)
5
,
pp. 1387-1409
Persistent link: https://www.econbiz.de/10015047522
Saved in:
4
Antecedents of belief in global citizenship : a two-country empirical investigation
Gammoh, Bashar S.
;
Koh, Anthony C.
;
Okoroafo, Sam C.
; …
- In:
Journal of global marketing
28
(
2015
)
1
,
pp. 52-66
Persistent link: https://www.econbiz.de/10010520761
Saved in:
5
Drivers of local relative to global brand purchases : a contingency approach
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010520821
Saved in:
6
To purchase or not to purchase US products : role of religiosity, animosity, and
ethno-centrism
among Malaysian consumers
Ahmed, Zafar U.
;
Rosdin Anang
;
Md. Nor Othman
; …
- In:
The journal of services marketing
27
(
2013
)
7
,
pp. 551-563
Persistent link: https://www.econbiz.de/10010231173
Saved in:
7
Attenuating double jeopardy of negative country of origin effects and latecomer brand ; an application study of
ethnocentrism
in emerging markets
Hamin, Hamin
;
Baumann, Chris
;
Tung, Rosalie Lam
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10010247522
Saved in:
8
Global vs local brands : how home country bias and price differences impact brand evaluations
Winit, Warat
;
Gregory, Gary
;
Cleveland, Mark
;
Verlegh, …
- In:
International marketing review
31
(
2014
)
2
,
pp. 102-128
Persistent link: https://www.econbiz.de/10010345204
Saved in:
9
Exploration of country of origin effect in services : a literature driven approach
Maurya, Harshit
;
Gupta, Devashish Das
- In:
The marketing review
15
(
2015
)
3
,
pp. 311-334
Persistent link: https://www.econbiz.de/10011438102
Saved in:
10
Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac
;
Phau, Ian
;
Kea, Garick
;
Huang, Yu-An
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 184-192
Persistent link: https://www.econbiz.de/10011473189
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