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Brand image
Lieferantenmanagement
17,334
Supplier relationship management
17,287
Markenführung
17,000
Brand management
16,978
Bangladesh
13,685
Bangladesch
11,534
Outsourcing
9,337
Konsumentenverhalten
9,200
Consumer behaviour
9,186
Markenimage
7,165
Supply chain
6,487
Lieferkette
6,486
Theorie
5,436
Theory
5,325
Markenartikel
5,316
Brand
5,314
Beziehungsmarketing
4,809
Relationship marketing
4,798
Textilindustrie
4,410
Deutschland
4,388
Bekleidungsindustrie
4,309
Germany
3,974
Textile industry
3,892
Clothing industry
3,574
Indien
2,721
Mode
2,715
USA
2,694
India
2,685
United States
2,598
Fashion
2,507
Markenpolitik
2,188
Social Web
2,098
Social web
2,094
Marketingmanagement
2,013
Marketing management
1,987
Unternehmensnetzwerk
1,841
Business network
1,839
Online-Marketing
1,797
Internet marketing
1,763
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Burmann, Christoph
51
Keller, Kevin Lane
25
Loureiro, Sandra Maria Correia
25
Melewar, T. C.
25
Phau, Ian
22
Bang, Nguyen
21
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Japutra, Arnold
19
Sarkar, Abhigyan
18
Baumgarth, Carsten
16
MacInnis, Deborah J.
16
Romaniuk, Jenni
16
Bruhn, Manfred
15
Ekinci, Yuksel
15
Foroudi, Pantea
15
Han, Heesup
15
Christodoulides, George
14
Esch, Franz-Rudolf
14
Khan, Imran
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
King, Ceridwyn
13
Kumar, Vikas
13
Rahman, Zillur
13
Sattler, Henrik
13
Sreejesh, S.
13
Veloutsou, Cleopatra
13
Grohmann, Bianca
12
Gupta, Suraksha
12
Pelsmacker, Patrick de
12
Shimul, Anwar Sadat
12
Batra, Rajeev
11
Fetscherin, Marc
11
Hegner, Sabrina
11
Huber, Frank
11
Khamitov, Mansur
11
Park, Jungkun
11
Paul, Justin
11
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Springer Fachmedien Wiesbaden
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NetLibrary, Inc
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Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
American Marketing Association
1
Books on Demand GmbH <Norderstedt>
1
Brandsboard e.V.
1
Campus Verlag
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Chambre de commerce et d'industrie de Paris
1
EBS Business School
1
Edward Elgar Publishing
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Friedrich-Schiller-Universität Jena
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Leuphana Universität Lüneburg
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
New Business Verlag GmbH & Co. KG
1
Pearson Studium
1
Peter Lang GmbH
1
RWTH Aachen
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
Technische Universität Chemnitz
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
357
The journal of product & brand management
281
The journal of brand management : an international journal
270
Journal of retailing and consumer services
167
European journal of marketing : EJM
80
Asia Pacific journal of marketing and logistics
74
Psychology & marketing
74
Journal of marketing communications
66
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of hospitality management
58
Industrial marketing management : the international journal for industrial and high-tech firms
54
Journal of strategic marketing
53
Journal of international consumer marketing
51
SpringerLink / Bücher
48
Cogent business & management
47
Marketing letters : a journal of research in marketing
46
Journal of fashion marketing and management
44
Journal of promotion management : innovations in planning and applied research
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
43
International journal of consumer studies
42
International marketing review
42
Tourism management : research, policies, practice
42
International journal of internet marketing and advertising : IJIMA
41
Journal of global marketing
41
Journal of the Academy of Marketing Science
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of marketing
38
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of marketing management : MM
35
Journal of travel and tourism marketing
35
Journal of Islamic marketing
34
International journal of advertising : the review of marketing communications
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Global business review
29
Qualitative market research : an international journal
29
International journal of retail & distribution management
26
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ECONIS (ZBW)
7,033
RePEc
2
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1
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10
of
7,035
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date (oldest first)
1
Handmade virtual messages to promote foreign
fashion
brands in Instagram
Macías-Mañas, María Dolores
;
Vila-López, Natalia
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10014530026
Saved in:
2
Brand competition, peer influence, and purchase intentions towards
fashion
apparel
in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
3
Proactive versus reactive
apparel
brands in sustainability : influences on brand loyalty
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
Saved in:
4
Social cynicism, greenwashing, and trust in green
clothing
brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
5
Measuring brand equity of foreign
fashion
apparels in the Indian market
Khan, Saima
;
Khan, Bilal Mustafa
- In:
Journal for global business advancement : JGBA
10
(
2017
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10011739075
Saved in:
6
Modelling drivers and outcomes of
fashion
and
apparel
social media brand communities engagement
Munjal, Priyanka
;
Shanker, Ravi
;
Gupta, Ashish
; …
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 59-88
Persistent link: https://www.econbiz.de/10014315777
Saved in:
7
Apparel
industry of
Bangladesh
and customer-based brand equity in developing consumers' purchase decision
Alam, Md. Nur
;
Masroor, Imtiaz
;
Chatterjee, Saurav
; …
- In:
International journal of export marketing : IJExportM
5
(
2022
)
3/4
,
pp. 354-376
Persistent link: https://www.econbiz.de/10014310138
Saved in:
8
A study of customer perception of youth towards branded
fashion
apparels in Chennai City
Kavitha, M.
;
Subramanian, S.
- In:
Economics & finance notes
12
(
2023
)
2
,
pp. 171-177
Persistent link: https://www.econbiz.de/10014442742
Saved in:
9
Religiosity and purchase intention : an Islamic
apparel
brand personality perspective
Zaki, Rana M.
;
El Seidi, Reham
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 361-396
Persistent link: https://www.econbiz.de/10014470061
Saved in:
10
Why do consumers purchase green
clothing
? : investigating symbolic meanings beyond social status and the role of consumer mindset
Bakış, Selen
;
Kitapçı, Hakan
- In:
Journal of fashion marketing and management
27
(
2023
)
4
,
pp. 710-738
Persistent link: https://www.econbiz.de/10014289011
Saved in:
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