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~subject:"Brand image"
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Brand image
Consumer behaviour
82,001
Konsumentenverhalten
79,521
Wirkungsanalyse
78,440
Impact assessment
76,333
Coronavirus
35,554
Tourismus
20,828
Tourism
20,824
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17,239
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16,924
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14,105
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13,915
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13,385
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13,161
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12,675
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12,345
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12,209
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12,011
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10,827
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9,806
EU countries
9,532
Relationship marketing
9,194
Beziehungsmarketing
9,164
Schätzung
9,080
Estimation
8,797
Brand management
7,741
Markenführung
7,694
Tourismuswirtschaft
7,614
Tourism industry
7,599
Geldpolitik
7,155
Markenimage
7,103
Monetary policy
7,001
China
6,792
Customer satisfaction
6,344
Kundenzufriedenheit
6,167
Urlaubsverhalten
6,095
Holiday behaviour
6,074
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5,860
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5,766
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Phau, Ian
30
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
28
Han, Heesup
21
Usman, Osly
20
Melewar, T. C.
19
Bang, Nguyen
18
Sarkar, Abhigyan
18
Guzman, Francisco
17
Japutra, Arnold
17
Ekinci, Yuksel
15
Fetscherin, Marc
14
Kumar, Vikas
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Burmann, Christoph
13
Huber, Frank
13
Veloutsou, Cleopatra
13
Wong, IpKin Anthony
13
Gierl, Heribert
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
Ko, Eunju
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Jang, Soocheong
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Eisingerich, Andreas B
10
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1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Erich-Schmidt-Verlag <Berlin>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Leuphana Universität Lüneburg
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
373
The journal of product & brand management
246
Journal of retailing and consumer services
227
The journal of brand management : an international journal
217
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
93
Journal of travel and tourism marketing
84
Tourism management : research, policies, practice
76
European journal of marketing : EJM
74
Journal of marketing communications
74
Journal of international consumer marketing
72
International journal of hospitality management
63
The journal of consumer marketing
59
International marketing review
56
Marketing intelligence & planning
55
Journal of global marketing
53
Journal of strategic marketing
53
Cogent business & management
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
45
Journal of Islamic marketing
43
Journal of the Academy of Marketing Science
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Tourism management perspectives : TMP
40
International journal of internet marketing and advertising : IJIMA
39
Journal of promotion management : JPM
38
International journal of advertising : the review of marketing communications
37
Journal of marketing management : MM
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
34
The IUP journal of brand management : IJBRM
34
European journal of marketing
32
International journal of advertising : the quarterly review of marketing communications
32
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ECONIS (ZBW)
7,078
Other ZBW resources
78
RePEc
1
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1
Tourism
territorial branding in the conditions of the COVID-19 pandemic (on the example of Ukraine and Poland)
Karyy, Oleh
;
Balyk, Uliana
;
Kara, Nataliia
- In:
Baltic Journal of Economic Studies
7
(
2021
)
4
,
pp. 91-100
Persistent link: https://www.econbiz.de/10013357108
Saved in:
2
Fear of missing out and revenge travelling : the role of contextual trust, experiential risk, and cognitive image of destination
Lim, Weng Marc
;
Sahoo, Saumyaranjan
;
Agrawal, Ashima
; …
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 583-601
Persistent link: https://www.econbiz.de/10014447618
Saved in:
3
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
4
Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli
;
Swaminathan, Vanitha
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
Saved in:
5
Destination image differences between first-time and return visitors : an exploratory study on the city of Rome
Giraldi, Angelo
;
Cesareo, Ludvica
- In:
Tourism and hospitality research : the surrey quarterly …
14
(
2014
)
4
,
pp. 197-205
Persistent link: https://www.econbiz.de/10010428092
Saved in:
6
Tourism
destination image resiliency during a pandemic as portrayed through emotions on Twitter
Nadeau, John
;
Wardley, Leslie J.
;
Rajabi, Enayat
- In:
Tourism and hospitality research : THR
22
(
2022
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10012800300
Saved in:
7
Destination image during the COVID-19 pandemic and future travel behavior : the moderating role of past experience
Mostafa Rasoolimanesh, S.
;
Seyfi, Siamak
;
Rastegar, Raymond
- In:
Journal of destination marketing & management
21
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013041343
Saved in:
8
Exploring the impacts of national image, service quality, and perceived value on international tourist behaviors : a Nepali case
Zhang, Juyan
;
Adhikari, Dharma
;
Fahmy, Shahira
;
Kang, Seok
- In:
Journal of vacation marketing
26
(
2020
)
4
,
pp. 473-488
Persistent link: https://www.econbiz.de/10012265245
Saved in:
9
Do you dare to travel to China? : an examination of China's destination image amid the COVID-19
Lu, Qiulin
;
Atadil, Hilmi A.
- In:
Tourism management perspectives : TMP
40
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209332
Saved in:
10
Destination brand image and destination brand choice in the context of health crisis : scale development
Majeed, Salman
;
Zhou, Zhimin
;
Kim, Woo Gon
- In:
Tourism and hospitality research : THR
24
(
2024
)
1
,
pp. 134-151
Persistent link: https://www.econbiz.de/10014632092
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