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How global brands compete
Holt, Douglas B.; Quelch, John A.; Taylor, Earl L. - 2009
Persistent link: https://www.econbiz.de/10003785267
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The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana; Kelley, James B.; Riefler, Petra; Lee, Julie A. - In: Journal of international marketing 21 (2013) 2, pp. 17-38
Persistent link: https://www.econbiz.de/10009758009
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Interactive role of consumer discrimination and branding against counterfeiting : a study of multinational managers' perception of global brands in China
Sonmez, Mahmut; Yang, Deli; Fryxell, Gerald - In: Journal of business ethics : JOBE 115 (2013) 1, pp. 195-211
Persistent link: https://www.econbiz.de/10009785868
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Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min; Lee, Chun-ling; Du, Yunzhou - In: Journal of international marketing 22 (2014) 1, pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
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It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua; Kwak, Hyokjin; Puzakova, Marina; Park, Jisoo; … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
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An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 32 (2015) 6, pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
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Consumer animosity and foreign direct investment : an investigation of consumer responses
Fong, Cher Min; Lee, Chun-Ling; Du, Yunzhou - In: International business review : the official journal of … 24 (2015) 1, pp. 23-32
Persistent link: https://www.econbiz.de/10010477125
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Consumer affinity for foreign countries : construct development, buying behavior consequences and animosity contrasts
Nes, Erik Bertin; Yelkur, Rama; Silkoset, Ragnhild - In: International business review : the official journal of … 23 (2014) 4, pp. 774-784
Persistent link: https://www.econbiz.de/10010400553
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Modeling consumer-based brand equity for multinational hotel brands : when hosts become guests
Huang, Zhuowei; Cai, Liping A. - In: Tourism management : research, policies, practice 46 (2015), pp. 431-443
Persistent link: https://www.econbiz.de/10010486209
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The brand I call home? : employee-brand appropriation at IKEA
Tarnovskaya, Veronika V. - In: Branded lives : the production and consumption of …, (pp. 128-147). 2011
Persistent link: https://www.econbiz.de/10009384357