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Brand image
Consumer behaviour
82,050
Konsumentenverhalten
79,570
Multinationales Unternehmen
53,040
Transnational corporation
48,398
Nigeria
21,368
Theorie
15,351
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14,993
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14,945
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14,791
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11,002
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10,814
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9,512
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9,320
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8,944
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8,911
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8,542
United States
8,036
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7,961
Brand management
7,595
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7,554
Germany
7,152
Markenimage
6,604
China
6,174
Customer satisfaction
5,618
Online-Handel
5,469
Online retailing
5,457
Kundenzufriedenheit
5,455
Social Web
4,741
Social web
4,739
Online-Marketing
4,425
Service quality
4,419
Internet marketing
4,415
Einzelhandel
4,389
Dienstleistungsqualität
4,373
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4,340
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4,280
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4,271
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4,195
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Diamantopoulos, Adamantios
28
Phau, Ian
28
Loureiro, Sandra Maria Correia
26
Bang, Nguyen
19
Han, Heesup
19
Usman, Osly
19
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Burmann, Christoph
13
Fetscherin, Marc
13
Hollebeek, Linda D.
13
Huber, Frank
13
Veloutsou, Cleopatra
13
Gierl, Heribert
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Eisingerich, Andreas B
10
Jang, Soocheong
10
Ko, Eunju
10
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10
Park, C. Whan
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Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
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Europäische Kommission / Gemeinsame Forschungsstelle
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Friedrich-Schiller-Universität Jena
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1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
366
The journal of product & brand management
243
Journal of retailing and consumer services
223
The journal of brand management : an international journal
218
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
62
The journal of consumer marketing
59
International marketing review
54
Journal of global marketing
54
Journal of strategic marketing
53
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
44
Journal of the Academy of Marketing Science
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
38
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
European journal of marketing
32
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of international marketing
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
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ECONIS (ZBW)
6,577
Other ZBW resources
64
RePEc
1
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1
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
2
The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana
;
Kelley, James B.
;
Riefler, Petra
;
Lee, Julie A.
- In:
Journal of international marketing
21
(
2013
)
2
,
pp. 17-38
Persistent link: https://www.econbiz.de/10009758009
Saved in:
3
Interactive role of consumer discrimination and branding against counterfeiting : a study of multinational managers' perception of global brands in China
Sonmez, Mahmut
;
Yang, Deli
;
Fryxell, Gerald
- In:
Journal of business ethics : JOBE
115
(
2013
)
1
,
pp. 195-211
Persistent link: https://www.econbiz.de/10009785868
Saved in:
4
Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min
;
Lee, Chun-ling
;
Du, Yunzhou
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
Saved in:
5
It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Saved in:
6
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
7
Consumer animosity and foreign direct investment : an investigation of consumer responses
Fong, Cher Min
;
Lee, Chun-Ling
;
Du, Yunzhou
- In:
International business review : the official journal of …
24
(
2015
)
1
,
pp. 23-32
Persistent link: https://www.econbiz.de/10010477125
Saved in:
8
Consumer affinity for foreign countries : construct development, buying behavior consequences and animosity contrasts
Nes, Erik Bertin
;
Yelkur, Rama
;
Silkoset, Ragnhild
- In:
International business review : the official journal of …
23
(
2014
)
4
,
pp. 774-784
Persistent link: https://www.econbiz.de/10010400553
Saved in:
9
Modeling consumer-based brand equity for multinational hotel brands : when hosts become guests
Huang, Zhuowei
;
Cai, Liping A.
- In:
Tourism management : research, policies, practice
46
(
2015
),
pp. 431-443
Persistent link: https://www.econbiz.de/10010486209
Saved in:
10
The brand I call home? : employee-brand appropriation at IKEA
Tarnovskaya, Veronika V.
- In:
Branded lives : the production and consumption of …
,
(pp. 128-147)
.
2011
Persistent link: https://www.econbiz.de/10009384357
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