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Brand image
Marketingmanagement
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Dahlén, Micael
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Journal of business research : JBR
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The journal of product & brand management
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Journal of marketing communications
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European journal of marketing : EJM
21
International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
19
The journal of brand management : an international journal
18
Journal of advertising : official publication of the American Academy of Advertising
16
Journal of advertising research
15
Journal of promotion management : JPM
15
Journal of the Academy of Marketing Science
13
International journal of internet marketing and advertising : IJIMA
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing
11
Journal of promotion management : innovations in planning and applied research
11
Journal of marketing management : MM
10
Journal of retailing and consumer services
10
Psychology & marketing
10
Journal of strategic marketing
9
Cogent business & management
8
Journal of global marketing
8
Journal of marketing research : JMR
7
Marketing intelligence & planning
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The journal of consumer marketing
7
The marketing review
7
Asia Pacific journal of marketing and logistics
6
International marketing review
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
International journal of consumer studies
5
International journal of hospitality management
5
International review on public and non-profit marketing
5
Journal of business ethics : JOBE
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of current issues and research in advertising : JCIRA
5
Journal of fashion marketing and management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
1,066
Other ZBW resources
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1
Umbrella branding in pharmaceutical markets
Suppliet, Moritz
-
2017
Persistent link: https://www.econbiz.de/10011734578
Saved in:
2
Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug
advertising
Kiernicki, Kristen
;
Helme, Donald W.
- In:
Health marketing quarterly
34
(
2017
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10011791304
Saved in:
3
Exploring relationship between brand equity and customer loyalty on pharmaceutical market
Dlačić, Jasmina
;
Kežman, Elvedina
- In:
Economic and business review : EBR
16
(
2014
)
2
,
pp. 121-131
Persistent link: https://www.econbiz.de/10011612102
Saved in:
4
The relationship between Islamic marketing ethics and brand credibility : a case of pharmaceutical industry in Yemen
Al-Nashmi, Murad Mohammed
;
Almamary, Abdulkraim Abdullah
- In:
Journal of Islamic marketing : JIMA
8
(
2017
)
2
,
pp. 261-288
Persistent link: https://www.econbiz.de/10011750367
Saved in:
5
Role of
advertising
and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
6
Kommunikations- und Identitätspolitik
Zich, Christian
- In:
Marketing im Nebenfach
,
(pp. 109-128)
.
2013
Persistent link: https://www.econbiz.de/10010363670
Saved in:
7
Advertising
strategies for brand image repair : the effectiveness of
advertising
alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
8
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
9
The prescribing physician’s influence on consumer choice between medically equivalent
pharmaceuticals
Granlund, David
;
Rudholm, Niklas
- In:
Review of industrial organization : RIO
41
(
2012
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10009688210
Saved in:
10
The challenge of pharmaceutical brand architecture : a theoretical analysis based on the Brand Architecture Model (B. A. M.)
Kanitz, Christopher
;
Burmann, Christoph
- In:
The marketing review
12
(
2012
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10009712771
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