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Brand image
China
125
Consumer behaviour
102
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102
Relationship marketing
82
Beziehungsmarketing
80
Theorie
53
Theory
51
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47
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42
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38
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37
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33
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Customer satisfaction
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King, Ceridwyn
17
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So, Kevin Kam Fung
7
Sparks, Beverley
4
Xiong, Lina
4
Grace, Debra
3
Wang, Ying
3
Clark, Moira K.
2
Funk, Daniel C.
2
Murillo, Enrique
2
Piehler, Rico
2
Rather, Raouf Ahmad
2
Valdimar Sigurdsson
2
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1
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1
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1
Burmann, Christoph
1
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1
Chen, Nan
1
Chen, Tom
1
Das, Manish
1
Garmaroudi, Saeed Andaji
1
Glynn, Mark S.
1
Hasan, Md. Rajibul
1
Hudson, Simon
1
Islam, Jamid Ul
1
Juric, Biljana
1
Khan, Imran
1
Lee, Hyemi
1
Leppiman, Anu
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Lu, Lu
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International journal of hospitality management
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
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2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Customer engagement marketing
1
Elgar research agendas
1
European journal of marketing : EJM
1
International journal of contemporary hospitality management
1
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ECONIS (ZBW)
29
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Enhancing customer relationships with retail service brands : the role of customer engagement
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of service management
27
(
2016
)
2
,
pp. 170-193
Persistent link: https://www.econbiz.de/10011565134
Saved in:
2
The missing link in building customer brand identification : the role of brand attractiveness
So, Kevin Kam Fung
;
King, Ceridwyn
;
Hudson, Simon
; …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 640-651
Persistent link: https://www.econbiz.de/10011643307
Saved in:
3
Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
Saved in:
4
"When experience matters" : building and measuring hotel brand equity : the customers' perspective
So, Kevin Kam Fung
;
King, Ceridwyn
- In:
International journal of contemporary hospitality management
22
(
2010
)
5
,
pp. 589-608
Persistent link: https://www.econbiz.de/10008651303
Saved in:
5
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
6
The influence of customer brand identification on hotel brand evaluation and loyalty development
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
International journal of hospitality management
34
(
2013
),
pp. 31-41
Persistent link: https://www.econbiz.de/10009766748
Saved in:
7
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
8
Employee based brand equity : a third perspective
King, Ceridwyn
;
Grace, Debra
- In:
Services marketing quarterly
30
(
2009
)
2
,
pp. 122-147
Persistent link: https://www.econbiz.de/10003846802
Saved in:
9
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
10
"That's not my job" : exploring the employee perspective in the development of brand ambassadors
Xiong, Lina
;
King, Ceridwyn
;
Piehler, Rico
- In:
International journal of hospitality management
35
(
2013
),
pp. 348-359
Persistent link: https://www.econbiz.de/10010225771
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