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Huang, Yu-an; Lin, Chad; Phau, Ian - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1234-1255

Persistent link: https://www.econbiz.de/10011338789

How young adult consumers evaluate diffusion brands: effects of brand loyalty and status consumption

School of Marketing

This paper evaluates how brand loyalty may affect young status consumers' evaluation of diffusion brands for high/low involvement fashion products. In particular, the positioning strategy of the type of diffusion brand names is investigated in this study. Data were gathered through an...

Persistent link: https://www.econbiz.de/10009434813

How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption

Phau, Ian; Cheong, Edith - In: Journal of international consumer marketing 21 (2009) 2, pp. 109-123

Persistent link: https://www.econbiz.de/10003890723

Young consumers' evaluations of diffusion brands

Phau, Ian; Cheong, Edith - In: Young consumers : insight and ideas for responsible … 10 (2009) 3, pp. 210-224

Persistent link: https://www.econbiz.de/10003898956

Impact of gender on perceptual fit evaluation for prestige brands

Lau, Kong Cheen; Phau, Ian - In: The journal of brand management : an international journal 17 (2009/10) 5, pp. 354-367

Persistent link: https://www.econbiz.de/10003971189

The role of movie images and its impact on destination choice

Quintal, Vanessa; Phau, Ian - In: Tourism review : the official journal of the AIEST 70 (2015) 2, pp. 97-115

Persistent link: https://www.econbiz.de/10011400748

Effects of "owned by" versus "made in" for willingness to buy Australian brands

Cheah, Isaac; Phau, Ian - In: Marketing intelligence & planning 33 (2015) 3, pp. 444-468

Persistent link: https://www.econbiz.de/10011298758

"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear

Lee, Wai Jin; Phau, Ian; Roy, Rajat - In: Journal of fashion marketing and management 17 (2013) 1, pp. 65-84

Persistent link: https://www.econbiz.de/10009732062

Destination brand image of Western Australia's South-West region : perceptions of local versus international tourists

Quintal, Vanessa; Phau, Ian; Polczynski, Aleksandra - In: Journal of vacation marketing : an international journal 20 (2014) 1, pp. 41-54

Persistent link: https://www.econbiz.de/10010237299

Examining consumer risk perceptions of prototypical brands versus me-too brands

Quintal, Vanessa; Phau, Ian - In: Journal of promotion management : JPM 20 (2014) 2, pp. 115-135

Persistent link: https://www.econbiz.de/10010373183