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Predicting adolescents' appare...
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Brand image
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Society for Consumer Psychology.
1
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Journal of business research : JBR
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The journal of brand management : an international journal
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Journal of retailing and consumer services
96
European journal of marketing : EJM
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Psychology & marketing
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Asia Pacific journal of marketing and logistics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Journal of marketing communications
32
The journal of consumer marketing
32
Journal of fashion marketing and management
31
Marketing intelligence & planning
31
Journal of strategic marketing
29
International journal of consumer studies
28
Journal of international consumer marketing
28
Marketing letters : a journal of research in marketing
28
European journal of marketing
25
International journal of hospitality management
24
Journal of the Academy of Marketing Science
24
Young consumers : insight and ideas for responsible marketers
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
23
International marketing review
21
Journal of global marketing
21
Journal of marketing
21
Journal of promotion management : innovations in planning and applied research
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Cogent business & management
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International journal of advertising : the quarterly review of marketing communications
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of international marketing
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The IUP journal of brand management : IJBRM
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Journal of Islamic marketing
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Qualitative market research : an international journal
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Global business review
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International journal of market research
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
3,446
BASE
4
Other ZBW resources
1
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1
Young Australian consumers’ preferences for fashion
apparel
attributes
Jegethesan, Kavisha
;
Sneddon, Joanne N.
;
Soutar, Geoffrey N.
- In:
Journal of fashion marketing and management
16
(
2012
)
3
,
pp. 275-289
Persistent link: https://www.econbiz.de/10009577054
Saved in:
2
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage
apparel
market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
3
Predicting adolescents'
apparel
brand
preferences
Rhee, Jongeun
;
Johnson, Kim K. P.
- In:
The journal of product & brand management
21
(
2012
)
4
,
pp. 255-164
Persistent link: https://www.econbiz.de/10009625131
Saved in:
4
Investigating relationships between adolescents' liking for an
apparel
brand
and
brand
self congruency
Rhee, Jongeun
;
Johnson, Kim K. P.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10009536033
Saved in:
5
The attitudes of Saudi youth toward U.S.
apparel
brand
names
Abalkhail, Tagreed Saleh
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011917504
Saved in:
6
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
7
What holds ethical consumers to a cosmetics
brand
: the body shop case
Chun, Rosa
- In:
Business & society
55
(
2016
)
4
,
pp. 528-549
Persistent link: https://www.econbiz.de/10011458653
Saved in:
8
Celebrity endorsements and branding strategies : event study from India
Jaikumar, Saravana
;
Sahay, Arvind
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 633-645
Persistent link: https://www.econbiz.de/10011481904
Saved in:
9
How less congruent new products drive
brand
engagement : the role of curiosity
Gerrath, Maximilian H. E. E.
;
Biraglia, Alessandro
- In:
Journal of business research : JBR
127
(
2021
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012494346
Saved in:
10
Investigating the relationship among desired, actual, and perceptual positioning strategies of Indian car brands
Diwan, Saloni Pawan
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 314-323
Persistent link: https://www.econbiz.de/10011654450
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