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~subject:"Brand loyalty"
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Brand loyalty
Brand management
17,500
Markenführung
17,086
Consumer behaviour
7,480
Konsumentenverhalten
7,437
Markenimage
7,124
Brand image
7,035
Stadt
6,663
Brand
5,240
Markenartikel
5,240
Relationship marketing
2,559
Beziehungsmarketing
2,557
Town
2,444
Markenpolitik
2,195
Deutschland
2,067
Social Web
1,785
Social web
1,782
Online-Marketing
1,599
Internet marketing
1,574
Germany
1,458
Marketingmanagement
1,402
Marketing management
1,395
USA
1,346
Werbewirkung
1,143
Advertising effects
1,132
United States
1,053
Theorie
939
Marketing
938
Theory
930
Luxury goods
873
Luxusgüter
871
Stadtentwicklung
786
China
779
Werbung
762
Einzelhandel
752
Advertising
744
Retail trade
714
Stadtmarketing
679
Corporate reputation
665
Firmenimage
664
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English
643
German
17
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Han, Heesup
7
Dawes, John
6
Khan, Imran
6
Kim, Jinkyung Jenny
5
Rahman, Zillur
5
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Burmann, Christoph
4
Fatma, Mobin
4
Fetscherin, Marc
4
Gil Saura, Irene
4
Huang, Chao-Chin
4
Huber, Frank
4
King, Ceridwyn
4
Leckie, Civilai
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
So, Kevin Kam Fung
4
Trinh, Giang
4
Šerić, Maja
4
Aitken, Murray L.
3
Augusto, Mário Gomes
3
Bang, Nguyen
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Guzman, Francisco
3
Hollebeek, Linda D.
3
Huang, Shyh-Ming
3
Hwang, Jinsoo
3
Islam, Jamid Ul
3
Japutra, Arnold
3
Kang, Juhee
3
Khamitov, Mansur
3
Kumar, Vikas
3
Loureiro, Sandra Maria Correia
3
Mathews, Jose
3
Nandy, Subarna
3
Pedeliento, Giuseppe
3
Perloff, Jeffrey M.
3
Ramakrishnan, Ruchika
3
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Springer Fachmedien Wiesbaden
2
Information Resources Management Association
1
National Bureau of Economic Research
1
Verlag Dr. Kovač
1
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The journal of product & brand management
33
Journal of retailing and consumer services
27
The journal of brand management : an international journal
27
Journal of business research : JBR
25
International journal of hospitality management
11
Asia Pacific journal of marketing and logistics
10
European journal of marketing : EJM
10
Marketing intelligence & planning
9
International journal of internet marketing and advertising : IJIMA
8
Journal of fashion marketing and management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Australasian marketing journal
6
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of hospitality marketing & management
6
Journal of marketing analytics : JMA
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
The IUP journal of brand management : IJBRM
6
Global business review
5
International journal of retail and distribution management
5
Marketing letters : a journal of research in marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Business analyst : a refereed journal of Shri Ram College of Commerce
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Psychology & marketing
4
The journal of consumer marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of consumer studies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of Islamic marketing
3
Journal of Product & Brand Management
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
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ECONIS (ZBW)
648
Other ZBW resources
13
EconStor
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1
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
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2
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
3
Erosion and variability in brand loyalty
Dekimpe, Marnik G.
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000957444
Saved in:
4
Effect of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718953
Saved in:
5
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
(
contributor
)
-
2008
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003636982
Saved in:
6
Brand valuation
Perrier, Raymond
(
ed.
)
-
1997
-
3. ed.
Persistent link: https://www.econbiz.de/10000573242
Saved in:
7
Markentreue setzt eine starke Marke voraus : die zu pflegen ist eine zentrale Herausforderung
Bruhn, Manfred
- In:
Erfolg in Zeiten des Wandels : BMW im Gespräch …
,
(pp. 022-038)
.
2006
Persistent link: https://www.econbiz.de/10003346546
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8
Kunden zu Fans machen : Markenloyalität in virtuellen Brand Communities
Huber, Frank
;
Regier, Stefanie
;
Kissel, Patrick
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003893026
Saved in:
9
Special issue: Brand valuation
Raggio, Randle D.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003899390
Saved in:
10
Antecedents of brand loyalty : an empirical study in mobile telecom sector
Kapil, Kanwal
;
Kapil, Sheeba
- In:
International journal of Indian culture and business …
3
(
2010
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003910757
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