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~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Wörterbuch"
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Brand management
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Sandıkçı, Özlem
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Journal of business research : JBR
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European journal of marketing : EJM
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Asia Pacific journal of marketing and logistics
9
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9
Journal of the Academy of Marketing Science
9
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The marketing review
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ECONIS (ZBW)
962
USB Cologne (EcoSocSci)
3
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10
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965
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date (oldest first)
1
A conceptual study on psychology of colour in
marketing
and branding
Gopikrishna, Ravikanti
;
Kumar, Montosh
- In:
International journal of economic research
12
(
2015
)
2
,
pp. 501-505
Persistent link: https://www.econbiz.de/10011419858
Saved in:
2
Hershey's entry to the Australian market with a new brand : an accounting and
marketing
perspective
Kizil, Cevdet
;
Eddy, Valorie
;
Clary, Laura
;
Crowell, Katrina
- In:
Emerging markets journal : Emaj
3
(
2013
)
2
,
pp. 97-126
Persistent link: https://www.econbiz.de/10010243057
Saved in:
3
Fashion creation and diffusion : the institution of
marketing
Atik, Deniz
;
Firat, A. Fuat
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
Saved in:
4
Marketing
novel fruit products : evidence for diverging
marketing
effects across different products and different countries
Riet, Jonathan van 't
;
Onwezen, Marleen C.
;
Bartels, Jos
; …
- In:
Journal of food products marketing
22
(
2016
)
3
,
pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
Saved in:
5
Advertising to Muslim consumers : a holistic view from the Islamic perspective
Razzaque, Mohammed Abdur
- In:
International journal of Islamic marketing and branding
5
(
2020
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10012512808
Saved in:
6
Marketing
implications of consumer behavior
Nica, Elvira
- In:
Economics, management and financial markets
8
(
2013
)
1
,
pp. 124-129
Persistent link: https://www.econbiz.de/10009775900
Saved in:
7
Insights, challenges and recommendations for research on sustainability in
marketing
Morales, Paola Andrea
;
True, Sheb L.
;
Tudor, R. Keith
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 394-406
Persistent link: https://www.econbiz.de/10012286209
Saved in:
8
Customer loyalty-related
marketing
measures in fashion markets
Möslein-Tröppner, Bodo
;
Stros, Michael
;
Říha, David
- In:
Central European business review : CEBR
9
(
2020
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012295064
Saved in:
9
Introduction to the special issue : religion and macromarketing
Benton, Raymond
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
4
,
pp. 373-376
Persistent link: https://www.econbiz.de/10011623700
Saved in:
10
A conceptual analysis of halal beef value chain and market potential in Nigeria
Kuka, Musa Gambo Kasuwar
;
Jakada, Balarabe A.
- In:
International journal of islamic marketing and branding
1
(
2015
)
1
,
pp. 113-122
Persistent link: https://www.econbiz.de/10011720993
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