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The role of media brands in media planning

Sommer, Christoph; Marty, Linda - In: Journal of media business studies 12 (2015) 3/4, pp. 185-203

Persistent link: https://www.econbiz.de/10011611051

Werbemitteldesign und Markenpolitik in Versicherungsunternehmen: eine explorative Studie

Kuzmany, Katrin - In: Zeitschrift für die gesamte Versicherungswissenschaft … 93 (2004) 4, pp. 737-751

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Cutting edges : listening-led marketing science, media strategies, and organizations

Rappaport, Stephen D. - In: Journal of advertising research 50 (2010) 3, pp. 305-315

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Are consumer and brand personalities the same?

Huang, Hazel H.; Mitchell, Vincent-Wayne; … - In: Psychology & marketing 29 (2012) 5, pp. 334-349

Persistent link: https://www.econbiz.de/10009547319

"Mom! I've seen that on a commercial!" : US preschoolers' recognition of brand logos

Kinsky, Emily S.; Bichard, Shannon - In: Young consumers : insight and ideas for responsible … 12 (2011) 2, pp. 145-158

Persistent link: https://www.econbiz.de/10009240252

Markenkommunikation in der neuen Medienwelt

Matt, Dominique von - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 5, pp. 6-10

Persistent link: https://www.econbiz.de/10003765684

Coordinating traditional media advertising and online advertising in brand marketing

Kim, Alex Jiyoung; Balachander, Subramanian - In: Production and operations management : the flagship … 32 (2023) 6, pp. 1865-1879

Persistent link: https://www.econbiz.de/10014328206

Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making

Kouki-Block, Monia; Wellbrock, Christian M. - In: Journal of media business studies 19 (2022) 1, pp. 29-51

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Advertising media planning : a brand management approach

Kelley, Larry D.; Sheehan, Kim Bartel; Dobias, Lisa; … - 2023 - Fifth edition

"Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organised into...

Persistent link: https://www.econbiz.de/10013484701

When white space is more than "burning money" : economic signaling meets visual commercial rhetoric

Pracejus, John W.; O'Guinn, Thomas C.; Olsen, G. Douglas - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 211-218

Persistent link: https://www.econbiz.de/10009779994