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~subject:"Brand management"
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The place of packaging
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Brand management
Verpackung
1,235
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packaging
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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Multisensory packaging : designing new product experiences
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Nepalese journal of finance : a publication of Uniglobe College
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Verpackung - Medium im Trend der Wünsche : Marketing-Instrument Verpackung
1
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Vorträge zur Hochschultagung 2007 der Agrar- und Ernährungswissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel
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ECONIS (ZBW)
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Verpackungsdesign als Erfolgsfaktor der Marke
Linxweiler, Richard
- In:
Verpackung - Medium im Trend der Wünsche : …
,
(pp. 178-179)
.
1998
Persistent link: https://www.econbiz.de/10001305290
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2
The impact of copycat packaging strategies on the adoption of private labels
Vale, Rita Coelho do
;
Matos, Pedro Verga
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 646-659
Persistent link: https://www.econbiz.de/10011481906
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3
Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van
;
Fransen, Marieke L.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
Saved in:
4
Is less more or a bore? : package design simplicity and brand perception : an application to Champagne
Favier, Manon
;
Celhay, Franck
;
Pantin Sohier, Gaëlle
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
Saved in:
5
Marken - Labels - Brands: was leistet die
Verpackung
zur Markierung eines Produktes?
Kastner, Sonja
- In:
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
,
(pp. 27-42)
.
2010
Persistent link: https://www.econbiz.de/10011388021
Saved in:
6
Ariika bean bags : a successful brand capable of international expansion?
Hussein, Rania
;
Mostafa, Hend
- In:
Cases on branding strategies and product development : …
,
(pp. 277-297)
.
2015
Persistent link: https://www.econbiz.de/10010504634
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7
Place the logo high or low? : using conceptual metaphors of power in packaging design
Sundar, Aparna
;
Noseworthy, Theodore J.
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010419891
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8
The impact of packaging colour on children's brand name memorization (7-12 years old)
Bezaz, Nora
- In:
International journal of retail & distribution management
42
(
2014
)
11/12
,
pp. 1053-1068
Persistent link: https://www.econbiz.de/10010461473
Saved in:
9
Brand image and consumer satisfaction towards Islamic travel packages : a study on tourism entrepreneurship in Malaysia
Che Nawi, Noorshella
;
Al-Mamun, Abdullah
;
Noorul Azwin …
- In:
Asia Pacific journal of innovation and entrepreneurship …
13
(
2019
)
2
,
pp. 188-202
Persistent link: https://www.econbiz.de/10012153299
Saved in:
10
Do green packages lead to misperceptions? : the influence of package colors on consumers’ perceptions of brands with environmental claims
Seo, Joon Yong
;
Scammon, Debra L.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10011730644
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