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~subject:"Brand management"
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Markenerfolg durch Persönlichk...
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Brand management
Persönlichkeitspsychologie
12,563
Personality psychology
12,286
Markenimage
10,855
Brand image
10,608
Konsumentenverhalten
7,999
Consumer behaviour
7,995
Markenführung
7,049
Brand
3,290
Markenartikel
3,269
Relationship marketing
2,010
Beziehungsmarketing
2,009
Entrepreneurship
1,313
Entrepreneurship approach
1,273
Social Web
1,200
Social web
1,200
Unternehmensgründung
1,181
Deutschland
1,163
Business start-up
1,159
Emotion
1,148
Germany
1,078
Werbewirkung
1,059
Advertising effects
1,053
Theorie
1,025
Theory
998
USA
997
United States
976
Kognition
971
Online-Marketing
965
Internet marketing
954
Cognition
947
Unternehmenskultur
924
Corporate culture
921
Führungsstil
909
Experiment
906
Leadership style
903
Arbeitsverhalten
898
Work behaviour
897
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873
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Burmann, Christoph
60
Loureiro, Sandra Maria Correia
26
Keller, Kevin Lane
25
Melewar, T. C.
24
Phau, Ian
22
Guzman, Francisco
21
Bang, Nguyen
20
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Japutra, Arnold
19
Sarkar, Abhigyan
18
Baumgarth, Carsten
16
Bruhn, Manfred
16
MacInnis, Deborah J.
16
Ekinci, Yuksel
15
Foroudi, Pantea
15
Khan, Imran
15
Romaniuk, Jenni
15
Christodoulides, George
14
Han, Heesup
14
King, Ceridwyn
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Schade, Michael
14
Huber, Frank
13
Kumar, Vikas
13
Piehler, Rico
13
Rahman, Zillur
13
Sattler, Henrik
13
Veloutsou, Cleopatra
13
Esch, Franz-Rudolf
12
Grohmann, Bianca
12
Gupta, Suraksha
12
Roy, Sanjit
12
Schmidt, Holger J.
12
Shimul, Anwar Sadat
12
Sreejesh, S.
12
Batra, Rajeev
11
Fetscherin, Marc
11
Hegner, Sabrina
11
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NetLibrary, Inc
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Haufe-Lexware GmbH & Co. KG
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Fachhochschule Reutlingen / European School of Business
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
American Marketing Association
1
Books on Demand GmbH <Norderstedt>
1
Brandsboard e.V.
1
Campus Verlag
1
Chambre de commerce et d'industrie de Paris
1
EBS Business School
1
Edward Elgar Publishing
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Friedrich-Schiller-Universität Jena
1
Goethe-Universität Frankfurt am Main
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Leuphana Universität Lüneburg
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
New Business Verlag GmbH & Co. KG
1
Pearson Studium
1
RWTH Aachen
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Taylor and Francis.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Trier
1
Verlag Dr. Kovač
1
Verlag Hermann Schmidt <Mainz>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftlicher Verlag Berlin
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
355
The journal of product & brand management
280
The journal of brand management : an international journal
274
Journal of retailing and consumer services
165
European journal of marketing : EJM
78
Psychology & marketing
72
Asia Pacific journal of marketing and logistics
71
Journal of marketing communications
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Marketing intelligence & planning
64
International journal of hospitality management
59
Journal of strategic marketing
55
Journal of international consumer marketing
52
SpringerLink / Bücher
51
Industrial marketing management : the international journal for industrial and high-tech firms
49
Marketing letters : a journal of research in marketing
46
Cogent business & management
44
Journal of promotion management : innovations in planning and applied research
44
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of global marketing
41
Tourism management : research, policies, practice
41
International journal of consumer studies
40
Journal of the Academy of Marketing Science
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of marketing
38
Journal of promotion management : JPM
37
European journal of marketing
36
Journal of marketing management : MM
36
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
International journal of advertising : the review of marketing communications
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of fashion marketing and management
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Qualitative market research : an international journal
28
Global business review
27
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ECONIS (ZBW)
7,046
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1
Aaker's brand personality scale is not universal : explanation and reasons for bikes in India
Bishnoi, Vinod Kumar
;
Kumar, Ajay
- In:
Journal of marketing analytics : JMA
4
(
2016
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10011539920
Saved in:
2
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
3
Mastering survivorship : how brands facilitate the transformation to heroic survivor
Hollenbeck, Candice R.
;
Patrick, Vanessa M.
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10011417102
Saved in:
4
Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt
;
Strobl, Andreas
;
Sauer, Nicola E.
; …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
Saved in:
5
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
6
The impact of CSR on consumer-corporate connection and brand loyalty : a cross cultural investigation
Moon, Byeong-joon
;
Lee, Lee W.
;
Oh, Chang Hoon
- In:
International marketing review
32
(
2015
)
5
,
pp. 518-539
Persistent link: https://www.econbiz.de/10011507116
Saved in:
7
Morality shifting : how consumer preferences influence moral judgments of corporate misconduct
Lewis, Robert
;
Anderson, Ronald
;
Pounders, Kathrynn
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011522001
Saved in:
8
Brand constellations : reflections of the emotional self
Flight, Richard L.
;
Coker, Kesha K.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10011524050
Saved in:
9
Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay
;
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
Saved in:
10
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
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