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Brand management
Marketingmanagement
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Keller, Kevin Lane
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9
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Ko, Eunju
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Serviceplan Group
1
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The journal of brand management : an international journal
48
Journal of business research : JBR
46
The journal of product & brand management
32
Journal of retailing and consumer services
23
Journal of strategic marketing
23
European journal of marketing : EJM
21
Journal of marketing communications
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
SpringerLink / Bücher
13
Journal of marketing management : MM
12
Springer eBook Collection
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
International marketing review
9
Journal of marketing
9
Journal of promotion management : JPM
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
The journal of business & industrial marketing
8
The marketing review
8
Asia Pacific journal of marketing and logistics
7
Business horizons
7
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
Marketing intelligence & planning
7
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Management research review
6
Measuring and managing brands
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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European management journal
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International journal of advertising : the quarterly review of marketing communications
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
1,374
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1
Marketing communication - selected issues
Bajdak, Andrzej
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011292524
Saved in:
2
Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries
Ahmed, Rizwan Raheem
;
Vveinhardt, Jolita
; …
- In:
Journal of business economics and management
18
(
2017
)
6
,
pp. 1115-1134
Persistent link: https://www.econbiz.de/10011781028
Saved in:
3
Brand Content : die Marke als Medienereignis
Baetzgen, Andreas
(
ed.
);
Tropp, Jörg
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010213209
Saved in:
4
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
Dänzler, Stefanie
(
ed.
);
Heun, Thomas
(
ed.
)
-
2020
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012104056
Saved in:
5
Understanding interactive network branding in SME firms
Koporcic, Nikolina
;
Törnroos, Jan-Åke
-
2020
-
First edition
Persistent link: https://www.econbiz.de/10012109603
Saved in:
6
Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
Saved in:
7
Insights from consumer interactions on a social networking site : findings from six apparel retail brands
Schultz, Carsten D.
- In:
Electronic markets : the international journal on …
26
(
2016
)
3
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011666795
Saved in:
8
A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
Saved in:
9
Digitale Desintegration? : warum das Konzept der Integrierten Kommunikation (noch) keine Antwort auf Fragen der digitalen Markenführung liefert
Rademacher, Lars
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 49-65)
.
2014
Persistent link: https://www.econbiz.de/10010424335
Saved in:
10
Brand followers : consumer motivation and attitude towards brand communications on Twitter
Kwon, Eun Sook
;
Kim, Eunice
;
Sung, Yongjun
;
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 657-680
Persistent link: https://www.econbiz.de/10010466400
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