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Innovative brand community members and their willingness to share ideas with companies
Nørskov, Sladjana; Antorini, Yun Mi; Jensen, Morten Berg - In: International journal of innovation management 20 (2016) 6, pp. 1650046-1-25
Persistent link: https://www.econbiz.de/10011603849
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User generated brands and their contribution to the diffusion of user innovations
Füller, Johann; Schroll, Roland; Hippel, Eric von - In: Research policy : policy, management and economic … 42 (2013) 6/7, pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
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The role of online brand community in new product development : case studies on digital product manufacturers in Korea
Kim, Joong-Hyun; Bae, Zong-Tae; Kang, Shin Hyung - In: Digital disruptive innovation, (pp. 417-439). 2020
Persistent link: https://www.econbiz.de/10012116510
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Is my design better? : a co-creation perspective for online fashion design
Zhang, Hao; Ma, Zengguang - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 384-402
Persistent link: https://www.econbiz.de/10013286432
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The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann; Bilgram, Volker - In: The journal of product & brand management 26 (2017) 4, pp. 386-401
Persistent link: https://www.econbiz.de/10011777376
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Customer engagement and new product adoption in the music industry : the importance of fit between brand and new product innovativeness
Perron-Brault, Alexis; Dantas, Danilo C.; Legoux, Renaud - In: International journal of arts management 23 (2020) 1, pp. 44-60
Persistent link: https://www.econbiz.de/10012492247
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Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza; Leckie, Civilai; Nyadzayo, Munyaradzi; … - In: European journal of marketing 56 (2022) 10, pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
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Exploring open innovation engagement process of hotel brand community members : motivation, empowerment and consequences
Shin, Hakseung - In: International journal of contemporary hospitality management 35 (2023) 12, pp. 4451-4467
Persistent link: https://www.econbiz.de/10014430128
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Gift or threat? : an examination of voice of the customer ; the case of MyStarbucksIdea.com
Lee, Hanjun; Han, JinYoung; Suh, Yongmoo - In: Electronic commerce research and applications 13 (2014) 3, pp. 205-219
Persistent link: https://www.econbiz.de/10011348322