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~subject:"Brand management"
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Brand management
Beziehungsmarketing
25,177
Relationship marketing
25,176
Qualitätsmanagement
16,751
Quality management
14,343
Konsumentenverhalten
9,054
Consumer behaviour
9,051
Dienstleistungsqualität
6,092
Service quality
6,082
Kundenzufriedenheit
5,994
Customer satisfaction
5,987
Theorie
3,943
Theory
3,926
Deutschland
3,767
Germany
3,544
Markenführung
2,589
Lieferantenmanagement
2,549
Supplier relationship management
2,547
Social Web
2,041
Social web
2,041
Marketingmanagement
1,950
Marketing management
1,908
Markenimage
1,889
Brand image
1,887
Electronic Commerce
1,829
Produktqualität
1,788
Product quality
1,787
USA
1,755
E-commerce
1,741
United States
1,706
Online-Marketing
1,585
Internet marketing
1,566
Kundenorientierung
1,520
Customer integration
1,514
Kundenintegration
1,514
Kundenwert
1,494
Customer value
1,459
Einzelhandel
1,411
Lieferkette
1,411
Prozessmanagement
1,411
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1,458
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362
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1
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Conference paper
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Ratgeber
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2,405
German
183
Italian
3
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Loureiro, Sandra Maria Correia
23
Hollebeek, Linda D.
15
Khan, Imran
14
Veloutsou, Cleopatra
14
Fetscherin, Marc
13
Rather, Raouf Ahmad
13
Fournier, Susan
11
Han, Heesup
11
Japutra, Arnold
11
Kumar, Vikas
11
Rahman, Zillur
11
Guzman, Francisco
10
King, Ceridwyn
10
Sarkar, Abhigyan
10
Šerić, Maja
10
Ahn, Jiseon
9
Burmann, Christoph
9
Gil Saura, Irene
9
Huber, Frank
9
Kunkel, Thilo
9
Kaufmann, Hans Rüdiger
8
Ko, Eunju
8
MacInnis, Deborah J.
8
Sarkar, Juhi Gahlot
8
Theobald, Elke
8
Vrontis, Demetris
8
Augusto, Mário Gomes
7
Back, Ki-Joon
7
Casidy, Riza
7
Ekinci, Yuksel
7
Fatma, Mobin
7
Iglesias, Oriol
7
Kaushik, Arun Kumar
7
Kim, Jinkyung Jenny
7
Leckie, Civilai
7
So, Kevin Kam Fung
7
Sreejesh, S.
7
Hwang, Jinsoo
6
Hyun, Sunghyup Sean
6
Johnson, Lester W.
6
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Springer Fachmedien Wiesbaden
9
Gesellschaft zur Erforschung des Markenwesens
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Edward Elgar Publishing
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
Institut für Markt- und Distributionsforschung <Köln>
1
Karlsruher Institut für Technologie
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <2, 1998, Frankfurt, Main>
1
Marketing-Centrum <Münster (Westf)>
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Tectum Verlag
1
Universität Mannheim
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Journal of business research : JBR
137
Journal of retailing and consumer services
103
The journal of product & brand management
99
The journal of brand management : an international journal
91
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
29
SpringerLink / Bücher
28
Asia Pacific journal of marketing and logistics
27
Cogent business & management
27
International journal of internet marketing and advertising : IJIMA
27
Marketing intelligence & planning
27
Journal of promotion management : innovations in planning and applied research
26
Journal of strategic marketing
26
Psychology & marketing
26
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing
15
Journal of marketing communications
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
European journal of marketing
13
Journal of the Academy of Marketing Science
13
The journal of services marketing
13
Business horizons
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing analytics : JMA
12
Journal of service management
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Tourism management : research, policies, practice
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
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ECONIS (ZBW)
2,589
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1
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
2
A framework of brand value in B2B markets : the contributing role of functional and emotional components
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 106-114
Persistent link: https://www.econbiz.de/10009513210
Saved in:
3
Kundenorientierte Produktgestaltung
Hertel, Günter
;
Virt, Wilfried
;
Huber, Frank
;
Akao, Yōji
-
2000
Persistent link: https://www.econbiz.de/10001463917
Saved in:
4
Is brand experience a good mediator? : an empirical study on ISP sector
Durmaz, Osman
-
2022
Persistent link: https://www.econbiz.de/10012887922
Saved in:
5
Proactive management of customer relationship quality : an empirical investigation of mobile phone companies
Dinulescu, Catalin C.
;
Visinescu, Lucian L.
;
Prybutok, …
- In:
Journal of decision systems
27
(
2018
)
3
,
pp. 187-211
Persistent link: https://www.econbiz.de/10012164222
Saved in:
6
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
7
Quality dimensions in online communities influence purchase intentions
Wang, Chung-Yu
;
Lee, Hsiao-Ching
;
Wu, Li wei
;
Liu, …
- In:
Management decision : MD
55
(
2017
)
9
,
pp. 1984-1998
Persistent link: https://www.econbiz.de/10011779017
Saved in:
8
Museen auf dem Weg zur Marke
Bekmeier-Feuerhahn, Sigrid
;
Sikkenga, Jörg
- In:
Impulse für die Markenforschung und Markenführung
,
(pp. 163-186)
.
2008
Persistent link: https://www.econbiz.de/10003785208
Saved in:
9
Brand names, ignorance, and quality guaranteeing premiums
Lott, John R.
- In:
Applied economics
20
(
1988
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10001047165
Saved in:
10
TV-Markenführungsstrategien : Erfolgsfaktoren und Benchmarks
Förster, Kati
- In:
Strategien erfolgreicher TV-Marken : eine …
,
(pp. 217-229)
.
2011
Persistent link: https://www.econbiz.de/10008907752
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