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~subject:"Brand management"
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Brand management
Consumer behaviour
26
Konsumentenverhalten
26
Beziehungsmarketing
24
Relationship marketing
24
Internet marketing
17
Online-Marketing
17
Mobile communications
15
Mobilkommunikation
15
Electronic Banking
14
Electronic banking
14
Mobile Business
12
Mobile business
12
Social Web
12
Social web
12
Finland
11
Finnland
11
Marketing management
10
Marketingmanagement
10
Customer satisfaction
9
Innovation adoption
9
Innovationsakzeptanz
9
Kundenzufriedenheit
9
Markenführung
9
Viral marketing
9
Virales Marketing
9
Einzelhandel
6
Mobile Marketing
6
Mobile marketing
6
Retail trade
6
Electronic money
5
Elektronisches Geld
5
Financial services
5
Finanzdienstleistung
5
Digitalisierung
4
Digitization
4
Online retailing
4
Online-Handel
4
Social media
4
Attitude
3
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Karjaluoto, Heikki
9
Munnukka, Juha
2
Tyrväinen, Olli
2
Asiati, Diah Isnaini
1
Huttula, Tia
1
Kiuru, Katrine
1
Konttinen, Joel
1
Lipiäinen, Heini Sisko
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Mustomen, Nora
1
Salmi, Milja
1
Shaikh, Aijaz. A.
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Taiminen, Kimmo
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Ukpabi, Dandison
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Ulkuniemi, Pauliina
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The journal of business & industrial marketing
2
Contemporary issues in digital marketing
1
Industry 5.0 : Creative and Innovative Organizations
1
Journal of customer behaviour
1
Journal of interactive marketing
1
Journal of international marketing
1
Journal of service theory and practice : JSTP
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ECONIS (ZBW)
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1
Brand love and positive word of mouth : the moderating effects of experience and price
Karjaluoto, Heikki
;
Munnukka, Juha
;
Kiuru, Katrine
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 527-537
Persistent link: https://www.econbiz.de/10011587810
Saved in:
2
The role of digital channels in industrial marketing communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
Saved in:
3
Industrial branding in the digital age
Lipiäinen, Heini Sisko
;
Karjaluoto, Heikki
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 733-741
Persistent link: https://www.econbiz.de/10011382403
Saved in:
4
Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Ukpabi, Dandison
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 400-413
Persistent link: https://www.econbiz.de/10014425176
Saved in:
5
Omnichannel experience : towards successful channel integration in retail
Tyrväinen, Olli
;
Karjaluoto, Heikki
- In:
Journal of customer behaviour
18
(
2019
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10012257442
Saved in:
6
The antecedents and outcomes of online consumer brand experience
Konttinen, Joel
;
Karjaluoto, Heikki
;
Shaikh, Aijaz. A.
- In:
Contemporary issues in digital marketing
,
(pp. 49-60)
.
2022
Persistent link: https://www.econbiz.de/10012698273
Saved in:
7
How do brand personality, identification, and relationship length drive loyalty in sports?
Karjaluoto, Heikki
;
Munnukka, Juha
;
Salmi, Milja
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 50-71
Persistent link: https://www.econbiz.de/10011421927
Saved in:
8
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
9
The process of selecting influencers for marketing purposes in an organisation
Huttula, Tia
;
Karjaluoto, Heikki
- In:
Industry 5.0 : Creative and Innovative Organizations
,
(pp. 27-53)
.
2023
Persistent link: https://www.econbiz.de/10014317822
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