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The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.; Ifie, Kemefasu; Sykora, Martin; … - In: Journal of business research : JBR 140 (2022), pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
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Psychological mechanisms of brand love and information technology identity in virtual retail environments
Huang, Tseng-Lung - In: Journal of retailing and consumer services 47 (2019), pp. 251-264
Persistent link: https://www.econbiz.de/10011995589
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Consumers' emotional responses to the Christmas TV advertising of four retail brands
Catwright, Joanna; McCormick, Helen; Warnaby, Gary - In: Journal of retailing and consumer services 29 (2016), pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
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Customer connections : a cross-cultural investigation of brand experience and brand love in the retail landscape
Leite, Ângela; Rodrigues, Anabela; Lopes, Sílvia - In: Administrative Sciences : open access journal 14 (2024) 1, pp. 1-26
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive landscape. These concepts are pivotal in...
Persistent link: https://www.econbiz.de/10014471086
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Feeling close from Afar : public reactions to racial profiling in retail and brand crisis management
Youn, Song-Yi; Ki, Chung-Wha; Ha, Sejin - In: Journal of retailing and consumer services 77 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10014462287
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Exploring consumers' subjective shopping experiences in directly operated luxury brand stores
Kauppinen-Räisänen, Hannele; Mühlbacher, Hans; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012305873
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Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda; Brandão, Amélia Maria Pinto da Cunha - In: The international review of retail, distribution and … 31 (2021) 1, pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
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How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
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Customer emotions and their triggers in luxury retail : understanding the effects of customer emotions before and after entering a luxury shop
Kim, Sooyun; Park, Geebum; Lee, Yeonjoo; Choi, Sunmee - In: Journal of business research : JBR 69 (2016) 12, pp. 5809-5818
Persistent link: https://www.econbiz.de/10011597515
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Cognitive drivers of brand love and store brand loyalty : lessons for retailers in a developing country setting
Alić, Adi; Mujkic, Alisa - In: The international review of retail, distribution and … 33 (2023) 2, pp. 134-154
Persistent link: https://www.econbiz.de/10014292090