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~subject:"Brand management"
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The effect of store image and...
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Brand management
Konsumentenverhalten
78,656
Consumer behaviour
78,225
Service quality
20,547
Dienstleistungsqualität
20,527
Einzelhandel
17,554
Retail trade
14,651
Theorie
11,684
Theory
11,461
Beziehungsmarketing
11,132
Relationship marketing
11,111
Markenimage
10,778
Brand image
10,564
Markenführung
9,924
Customer satisfaction
8,984
Kundenzufriedenheit
8,965
USA
7,076
Deutschland
6,881
United States
6,775
Online-Handel
6,194
Online retailing
6,176
Germany
5,844
Markenartikel
5,180
Brand
5,166
Social Web
4,974
Social web
4,972
Online-Marketing
4,657
Internet marketing
4,624
Electronic Commerce
4,464
E-commerce
4,298
Werbewirkung
3,795
Advertising effects
3,755
Verbraucherverhalten
3,564
Preismanagement
3,538
Pricing strategy
3,533
Experiment
3,522
Emotion
3,433
Werbung
3,123
India
3,114
Indien
3,105
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Burmann, Christoph
68
Keller, Kevin Lane
34
Loureiro, Sandra Maria Correia
33
Melewar, T. C.
33
Phau, Ian
33
Bang, Nguyen
25
De Chernatony, Leslie
24
Guzman, Francisco
24
Ko, Eunju
24
Sarkar, Abhigyan
24
Bruhn, Manfred
23
Han, Heesup
23
Diamantopoulos, Adamantios
21
MacInnis, Deborah J.
21
Romaniuk, Jenni
21
Baumgarth, Carsten
20
Japutra, Arnold
20
Khan, Imran
20
Wiedmann, Klaus-Peter
20
Dawes, John
19
Veloutsou, Cleopatra
19
Esch, Franz-Rudolf
18
Huber, Frank
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Bauer, Hans H.
17
Christodoulides, George
17
Foroudi, Pantea
17
Hollebeek, Linda D.
17
Park, C. Whan
17
Sattler, Henrik
17
Swoboda, Bernhard
17
King, Ceridwyn
16
Meffert, Heribert
16
Ekinci, Yuksel
15
Fetscherin, Marc
15
Fournier, Susan
15
Kumar, Vikas
15
Kunkel, Thilo
15
Paul, Justin
15
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Springer Fachmedien Wiesbaden
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Information Resources Management Association
7
NetLibrary, Inc
6
Haufe-Lexware GmbH & Co. KG
5
National Bureau of Economic Research
5
American Marketing Association
4
De Gruyter Oldenbourg
3
Verlag Dr. Kovač
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Springer International Publishing
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Autohaus Buch und Formular
1
Books on Demand GmbH <Norderstedt>
1
Brandsboard e.V.
1
Campus Verlag
1
EBS Business School
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
Eurohandelsinstitut
1
European University Institute
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
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Journal of business research : JBR
469
The journal of brand management : an international journal
355
The journal of product & brand management
341
Journal of retailing and consumer services
272
European journal of marketing : EJM
101
Psychology & marketing
95
Asia Pacific journal of marketing and logistics
92
SpringerLink / Bücher
90
International journal of hospitality management
87
Journal of marketing communications
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
79
Marketing intelligence & planning
79
Journal of marketing management : MM
65
Journal of promotion management : innovations in planning and applied research
63
Industrial marketing management : the international journal for industrial and high-tech firms
60
Marketing letters : a journal of research in marketing
60
International journal of internet marketing and advertising : IJIMA
58
Journal of international consumer marketing
58
The IUP journal of brand management : IJBRM
58
International journal of advertising : the review of marketing communications
56
Journal of strategic marketing
56
Journal of the Academy of Marketing Science
56
International marketing review
55
Journal of promotion management : JPM
55
Cogent business & management
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of marketing
52
Journal of global marketing
50
The journal of consumer marketing
49
International journal of consumer studies
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
Journal of fashion marketing and management
46
Journal of retailing
44
Tourism management : research, policies, practice
44
Journal of travel and tourism marketing
43
European journal of marketing
41
International journal of contemporary hospitality management
41
International journal of retail & distribution management
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Journal of international marketing
39
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ECONIS (ZBW)
9,918
RePEc
2
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1
Brand price differentials in retail distribution : product quality and service quality
Mañez Castillejo, Juan A.
;
Moner Colonques, Rafael
; …
- In:
Applied economics
48
(
2016
)
58/60
,
pp. 5749-5760
Persistent link: https://www.econbiz.de/10011772192
Saved in:
2
The improatance of store image and retail service quality in private brand image-building
Alić, Adi
;
Agić, Emir
;
Činjarević, Merima
- In:
Entrepreneurial business and economics review : EBER
5
(
2017
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10011802899
Saved in:
3
Factors influencing purchase intention of private label brand
Gogoi, Bidyut Jyoti
- In:
International journal of economic research
15
(
2018
)
2
,
pp. 445-456
Persistent link: https://www.econbiz.de/10011992706
Saved in:
4
A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
5
How store service quality affects attitude toward store brands in emerging countries : effects of brand cues and the cultural context
Diallo, Mbaye Fall
;
Seck, Anne Marianne
- In:
Journal of business research : JBR
86
(
2018
),
pp. 311-320
Persistent link: https://www.econbiz.de/10011855345
Saved in:
6
Store brands' purchase intention : examining the role of perceived quality
Calvo-Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
European research on management and business economics
23
(
2017
)
2
,
pp. 90-95
Persistent link: https://www.econbiz.de/10011893387
Saved in:
7
Do store image and price perception matter to store brand equity?
Calvo Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
Journal of food products marketing
21
(
2015
)
1
,
pp. 102-122
Persistent link: https://www.econbiz.de/10011432114
Saved in:
8
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
Saved in:
9
Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
10
Blinded or branded? : effect of brand cues on customer evaluation of store brands versus national brands in an emerging market
Rashmi
;
Dangi, Hamendra Kumar
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 170-205
Persistent link: https://www.econbiz.de/10011933473
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