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The future of brand and brand management : some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter - In: The journal of brand management : an international journal 21 (2014) 9, pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
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Taking up the challenge of corporate branding : an integrative framework
De Roeck, Kenneth; Maon, François; Lejeune, Christophe - In: European management review : the journal of the … 10 (2013) 3, pp. 137-151
Persistent link: https://www.econbiz.de/10010227362
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Communicating corporate brands through social media : an exploratory study
Vernuccio, Maria - In: International journal of business communication : IJBC … 51 (2014) 3, pp. 211-233
Persistent link: https://www.econbiz.de/10010378782
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Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick; Büttner, Marion - In: The journal of brand management : an international journal 22 (2015) 9, pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
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Employee and corporate branding : antecedents of change management
Amoako, George Kofi; Adjaison, Geoffrey Kwasi; … - In: International journal of globalisation and small … 7 (2015) 1, pp. 26-38
Persistent link: https://www.econbiz.de/10011441918
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Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.; Abratt, Russell; Kleyn, Nicola - In: The journal of brand management : an international journal 23 (2016) 1, pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
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Corporate brands as catalysts in times of change : lessons from a South African bank
McCoy, Sean T.; Venter, Peet - In: The journal of brand management : an international journal 23 (2016) 1, pp. 38-54
Persistent link: https://www.econbiz.de/10011482857
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The impact of corporate branding dimensions on firm performance : evidence from the Zimbabwean petroleum industry
Sandada, Maxwell; Finch, Henry - In: Acta Universitatis Danubius / Oeconomica 11 (2015) 6, pp. 5-19
Persistent link: https://www.econbiz.de/10011513873
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Employer branding : attracting and retaining talent in financial services
Näppä, Anna; Farshid, Mana; Foster, Tim - In: Journal of financial services marketing : JFSM 19 (2014) 2, pp. 132-145
Persistent link: https://www.econbiz.de/10010497772
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Corporate branding : where are we? ; a systematic communication-based inquiry
Biraghi, Silvia; Gambetti, Rossella Chiara - In: Journal of marketing communications 21 (2015) 4, pp. 260-283
Persistent link: https://www.econbiz.de/10011405889