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"Green" segmentation : an appl...
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Brand management
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International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
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Universitat Pompeu Fabra / Departament d'Economia i Empresa
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World Advertising Research Center <Henley-on-Thames>
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Journal of business research : JBR
410
The journal of product & brand management
285
The journal of brand management : an international journal
274
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
Marketing letters : a journal of research in marketing
52
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of the Academy of Marketing Science
50
Journal of marketing management : MM
49
International marketing review
48
Journal of promotion management : JPM
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SpringerLink / Bücher
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Journal of marketing
46
International journal of consumer studies
45
Journal of fashion marketing and management
45
Journal of global marketing
45
Cogent business & management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of retailing
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Qualitative market research : an international journal
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ECONIS (ZBW)
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Other ZBW resources
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1
Factors determining brand equity for retail stores : a market segmentation approach
Pham Hung Cuong
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
10
,
pp. 843-854
Persistent link: https://www.econbiz.de/10012671493
Saved in:
2
Frozen food industry in India : a market study
Khatri, Rashmi
- In:
Global journal of business management : GJBM
7
(
2013
)
1
,
pp. 59-82
Persistent link: https://www.econbiz.de/10010189424
Saved in:
3
Profiling prospective private-label buyers
Larson, Ronald B.
- In:
The international review of retail, distribution and …
28
(
2018
)
5
,
pp. 516-530
Persistent link: https://www.econbiz.de/10011988217
Saved in:
4
When customers think differently : a customer-side categorization approach to strategic groups
Paulsen, Marcel
;
Birk, Matthias M.
;
Bagozzi, Richard P.
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10003585096
Saved in:
5
Der Mythos vom "Tod der Mitte" : Handlungsfelder für eine weiterhin erfolgreiche Marktbearbeitung
Merkle, Wolfgang
- In:
Die neue Macht des Marketing : wie Sie Ihr Unternehmen …
,
(pp. 267-289)
.
2007
Persistent link: https://www.econbiz.de/10003595133
Saved in:
6
Stirbt die Mitte? :
Konsumentenverhalten
im 21. Jahrhundert ; Herausforderungen und Strategien für Marketing und Management
Mertens, Britta
;
Sazepin, Jana
;
Rennhak, Carsten
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003672753
Saved in:
7
Markenführung und
Marktsegmentierung
Redler, Jörn
-
2013
Persistent link: https://www.econbiz.de/10010239127
Saved in:
8
Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
Saved in:
9
Brand equity and brand loyalty in the internet banking context : FIMIX-PLS market segmentation
Loureiro, Sandra Maria Correia
;
Miranda, Francisco J.
- In:
Challenges and trends in modern banking
,
(pp. 179-195)
.
2016
Persistent link: https://www.econbiz.de/10011516904
Saved in:
10
International brands in emerging markets : the myths of segmentation
Tanusondjaja, Arry
;
Greenacre, Luke
;
Banelis, Melissa
; …
- In:
International marketing review
32
(
2015
)
6
,
pp. 783-796
Persistent link: https://www.econbiz.de/10011517637
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