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~subject:"Brand management"
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Brand management
Markenführung
9
Consumer behaviour
8
Konsumentenverhalten
8
Islam
7
Social Web
5
Social web
5
Marketing
4
Brand extension
3
Brand image
3
Islamic
3
Islamic economics
3
Islamisch
3
Islamisches Wirtschaftssystem
3
Management
3
Markenimage
3
Markentransfer
3
Middle East
3
Advertising
2
Advertising effects
2
Arab countries
2
Arabische Staaten
2
Brand
2
Consumption
2
Ethnic discrimination
2
Ethnische Diskriminierung
2
Führung
2
Internet marketing
2
Leadership
2
Markenartikel
2
Marketing communications
2
Marketing theory
2
Marketingtheorie
2
Mittlerer Osten
2
Online-Marketing
2
Personalführung
2
Religion
2
Theorie
2
Theory
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Werbewirkung
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English
9
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Wilson, Jonathan A. J.
9
Liu, Jonathan
3
Arroyo, Laura
1
Belk, Russell W.
1
Eckhardt, Giana M.
1
Hollensen, Svend
1
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International journal of sport management and marketing : IJSMM
2
Journal of Islamic marketing : JIMA
2
International journal of business performance management : IJBPM
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
The Routledge companion to contemporary brand management
1
The journal of brand management : an international journal
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ECONIS (ZBW)
9
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1
Brand culture, halal and the critical Islamic imperative
Wilson, Jonathan A. J.
- In:
The Routledge companion to contemporary brand management
,
(pp. 338-353)
.
2016
Persistent link: https://www.econbiz.de/10011515417
Saved in:
2
New-school brand creation and creativity : lessons from Hip Hop and the global branded generation
Wilson, Jonathan A. J.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10009380889
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3
The rise of inconspicuous consumption
Eckhardt, Giana M.
;
Belk, Russell W.
;
Wilson, Jonathan A. J.
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011309052
Saved in:
4
Saipa Group, Iran - using strategic brand extensions to build relationships
Wilson, Jonathan A. J.
;
Hollensen, Svend
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10008689097
Saved in:
5
Shaping the Halal into a brand?
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10008689102
Saved in:
6
Surrogate brands : the pull to adopt an "other" nation, via sports merchandise
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 172-192
Persistent link: https://www.econbiz.de/10009574581
Saved in:
7
From laconophilia to "The Sportan" : balancing athletic excellence, sponsorship, branding and career prospects
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
1/2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10009575300
Saved in:
8
Understanding branding is demanding ...
Wilson, Jonathan A. J.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
13/14
,
pp. 1178-1189
Persistent link: https://www.econbiz.de/10012395530
Saved in:
9
Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
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