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~subject:"Brand management"
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Brand management
Consumer behaviour
81,934
Konsumentenverhalten
79,455
Industrie
51,099
Manufacturing industries
37,536
Relationship marketing
25,942
Beziehungsmarketing
25,267
Theorie
17,968
Theory
17,723
Einzelhandel
17,657
Lieferantenmanagement
17,376
Supplier relationship management
17,333
Markenführung
17,082
Retail trade
15,056
Deutschland
14,283
USA
11,881
Germany
11,463
Brand image
11,035
Markenimage
10,918
United States
10,858
Markenartikel
9,145
Customer satisfaction
8,398
Kundenzufriedenheit
8,176
Brand
8,103
Supply chain
7,830
Lieferkette
7,815
Service quality
6,614
Dienstleistungsqualität
6,556
Social Web
6,467
Online-Handel
6,462
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6,461
Online retailing
6,442
Indien
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Electronic Commerce
6,220
Produktivität
6,199
Innovation
6,192
India
6,114
E-commerce
5,981
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Burmann, Christoph
116
Esch, Franz-Rudolf
104
Baumgarth, Carsten
77
Melewar, T. C.
71
Keller, Kevin Lane
56
Balmer, John M. T.
45
Huber, Frank
42
Ahlert, Dieter
41
De Chernatony, Leslie
41
Meffert, Heribert
41
Bruhn, Manfred
39
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Merrilees, Bill
38
Phau, Ian
37
Foroudi, Pantea
33
Fournier, Susan
33
Uggla, Henrik
33
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
31
Christodoulides, George
30
Romaniuk, Jenni
30
Schmidt, Holger J.
30
Iglesias, Oriol
29
Ind, Nicholas
29
Gupta, Suraksha
28
Guzman, Francisco
28
Ko, Eunju
28
Sattler, Henrik
28
Veloutsou, Cleopatra
28
MacInnis, Deborah J.
27
Kernstock, Joachim
26
Schroeder, Jonathan E.
26
Tomczak, Torsten
26
King, Ceridwyn
25
Langner, Tobias
25
Park, C. Whan
25
Swoboda, Bernhard
25
Diamantopoulos, Adamantios
24
Han, Heesup
24
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Springer Fachmedien Wiesbaden
93
Gesellschaft zur Erforschung des Markenwesens
21
National Bureau of Economic Research
14
Haufe-Lexware GmbH & Co. KG
12
Information Resources Management Association
12
Verlag Dr. Kovač
11
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Books on Demand GmbH <Norderstedt>
6
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
American Marketing Association
4
Campus Verlag
4
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Edward Elgar Publishing
4
Springer International Publishing
4
Verlag Franz Vahlen
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Helmut-Schmidt-Universität
3
Institut für Handelsmanagement <Münster (Westf)>
3
UVK Verlagsgesellschaft mbH
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Chambre de commerce et d'industrie de Paris
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Erasmus Research Institute of Management
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Hochschule Niederrhein
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institute of Chartered Financial Analysts of India
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Lithuanian University of Agriculture
2
Markenverband
2
Marketinginstitut für Textilwirtschaft
2
New Business Verlag GmbH & Co. KG
2
Palgrave Macmillan <Firma>
2
Redline Verlag
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
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Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
385
Journal of retailing and consumer services
286
SpringerLink / Bücher
256
European journal of marketing : EJM
125
Journal of Product & Brand Management
114
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
Strategic Direction
98
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Springer eBook Collection
73
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
55
Research
55
International journal of contemporary hospitality management
53
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Source
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ECONIS (ZBW)
17,022
Other ZBW resources
437
RePEc
26
BASE
7
EconStor
3
ArchiDok
1
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1
Customers' comparative loyalty to retail and manufacturer brands
Broyles, S. Allen
;
Ross, Robert H.
;
Davis, Donna
; …
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 205-215
Persistent link: https://www.econbiz.de/10009231621
Saved in:
2
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and
brand
diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Saved in:
3
The influence of a retail store manager in developing frontline employee
brand
relationship, service performance and customer loyalty
Jung, Jin Ho
;
Yoo, Jay Jaewon
;
Arnold, Todd J.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 362-372
Persistent link: https://www.econbiz.de/10012420421
Saved in:
4
Consumer response to retailer-supplier
brand
exclusivity arrangements
Lang, Mark
;
Hunt, James M.
- In:
Journal of food products marketing
20
(
2014
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10010345583
Saved in:
5
Increasing customer purchase intention through product return policies : the pivotal impacts of retailer
brand
familiarity and product categories
Jeng, Shih-Ping
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 182-189
Persistent link: https://www.econbiz.de/10011747783
Saved in:
6
Consumer identification with store brands : differences between consumers according to their
brand
loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
7
The role of customer loyalty as a
brand
extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
Saved in:
8
Evaluating and managing
brand
repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
9
How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
Saved in:
10
The impact of customer awareness of manufacturer name disclosure on retail
brand
attitudes and loyalty in Korea
Cho, Young Sang
;
Rha, Hye-Su
;
Burt, Steven
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 128-137
Persistent link: https://www.econbiz.de/10010468488
Saved in:
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