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Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials

Jain, Manu; Dixit, Saumya; Shukla, Amit - In: The international review of retail, distribution and … 33 (2023) 1, pp. 23-43

Persistent link: https://www.econbiz.de/10014226377

Conceptualization and assessment of E-service quality for luxury brands

Kim, Jung-Hwan; Kim, Minjeong - In: The service industries journal 40 (2020) 5/6, pp. 436-470

Persistent link: https://www.econbiz.de/10012208579

A framework to attain brand promise in an online setting

Alwi, Sharifah; Ismail, Shahril Azwan - In: Marketing intelligence & planning 31 (2013) 5, pp. 557-578

Persistent link: https://www.econbiz.de/10010127905

The effects of service on multichannel retailers' brand equity

White, Ryan C.; Joseph-Mathews, Sacha; Voorhees, Clay M. - In: The journal of services marketing 27 (2013) 4, pp. 259-270

Persistent link: https://www.econbiz.de/10009788860

Exploring the effects of service quality, shipping cost, brand and attitude on consumer’s intentionto choose express courier services in e-commerce

Muljono, Wiryanta; Setiyawati, Sri - In: Journal of marketing and consumer behaviour in emerging … (2019) 1, pp. 42-57

The growth of e-commerce has highlighted the importance of express courier service (ECS). We empirically study consumer's choice of ECS in purchasing goods online. This research aims to examine the effect of service quality (SQ), shipping cost, brand, and attitude towards customers' intention to...

Persistent link: https://www.econbiz.de/10012199086

The impact of innovation on customer satisfaction : a study of the cosmetic product

Sah, Raman - In: Nepalese journal of finance : a publication of Uniglobe … 6 (2019) 1, pp. 107-115

Persistent link: https://www.econbiz.de/10014493952

Exploring the impact of different factors on brand equity and intention to take up online courses from e-learning platforms

Ray, Arghya; Bala, Pradip Kumar; Chakraborty, Shibashish; … - In: Journal of retailing and consumer services 59 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012433342

Antecedents of consumer-based electronic retail brand equity : an integrated model

Butt, Muhammad Mohsin; Yingchen, Yu; Mohd-Any, Amrul Asraf - In: Asian Academy of Management journal : AAMJ 23 (2018) 2, pp. 69-99

Persistent link: https://www.econbiz.de/10012056659

Effect of quality products, services and brand on customer satisfaction at McDonald's

Priyono, Priyono Iyon - In: Inventi impact: retailing & consumer services (2018) 1, pp. 1-4

Persistent link: https://www.econbiz.de/10012145738

Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities

Bruhn, Manfred; Schnebelen, Stefanie; Schäfer, Daniela B. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 164-176

Persistent link: https://www.econbiz.de/10010359357

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