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~subject:"Brand management"
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Brand management
Messung
22,415
Measurement
22,199
Social Web
20,314
Social web
20,283
Bibliometrics
20,060
Bibliometrie
19,941
Performance measurement
15,109
Performance-Messung
14,297
Online-Marketing
12,950
Internet marketing
12,840
Consumer behaviour
8,048
Konsumentenverhalten
8,034
Theorie
8,016
Theory
7,906
USA
4,497
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4,386
Welt
4,011
World
3,939
Electronic Commerce
3,478
Unternehmenserfolg
3,454
Firm performance
3,417
E-commerce
3,280
Relationship marketing
3,254
Beziehungsmarketing
3,250
Armut
3,125
Deutschland
3,114
Poverty
3,055
Germany
2,895
Viral marketing
2,866
Virales Marketing
2,864
Soziales Netzwerk
2,815
Online-Handel
2,782
Online retailing
2,778
Markenführung
2,653
Social network
2,636
Innovation
2,432
Werbewirkung
2,378
Internet
2,373
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2,360
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326
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German
189
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Burmann, Christoph
14
Loureiro, Sandra Maria Correia
14
Veloutsou, Cleopatra
12
Cova, Bernard
11
Rahman, Zillur
11
Gázquez-Abad, Juan Carlos
10
Ko, Eunju
10
Hollebeek, Linda D.
9
Khan, Imran
9
Kunkel, Thilo
9
Martínez-López, Francisco J.
9
Rita, Paulo
9
Bruhn, Manfred
8
Hajli, Nick
8
Guzman, Francisco
7
Kucharska, Wioleta
7
Melewar, T. C.
7
Romaniuk, Jenni
7
Schnittka, Oliver
7
Smit, Edith G.
7
Zarantonello, Lia
7
Christodoulides, George
6
Dessart, Laurence
6
Dwivedi, Yogesh Kumar
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
Ko, Yong Jae
6
Kreutzer, Ralf T.
6
Kumar, Vikas
6
McLaughlin, Caitlin
6
Michaelidou, Nina
6
Ozuem, Wilson
6
Perrey, Jesko
6
Ranfagni, Silvia
6
Rowley, Jennifer
6
Sohail, M. Sadiq
6
Theobald, Elke
6
Vashisht, Devika
6
Ahuja, Vandana
5
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Springer Fachmedien Wiesbaden
12
Information Resources Management Association
6
American Marketing Association
2
Gesellschaft zur Erforschung des Markenwesens
2
Haufe-Lexware GmbH & Co. KG
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
EBS Business School
1
Fachhochschule Reutlingen / European School of Business
1
Friedrich-Schiller-Universität Jena
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
IGI Global
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <13, 2009, Berlin>
1
Markendialog <18, 2014, Berlin>
1
Projekt Verlag
1
Springer International Publishing
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Bremen
1
Verlag Dr. Kovač
1
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Published in...
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Journal of business research : JBR
145
The journal of brand management : an international journal
94
The journal of product & brand management
84
Journal of retailing and consumer services
61
International journal of internet marketing and advertising : IJIMA
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
International journal of advertising : the review of marketing communications
31
Journal of marketing communications
30
Journal of promotion management : innovations in planning and applied research
30
SpringerLink / Bücher
27
Journal of marketing management : MM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Marketing intelligence & planning
22
Business horizons
20
Journal of internet commerce
20
Tourism management : research, policies, practice
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Cogent business & management
18
International journal of consumer studies
18
Journal of marketing
18
Journal of promotion management : JPM
18
Psychology & marketing
18
Journal of advertising research
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
European journal of marketing
15
European journal of marketing : EJM
15
Journal of fashion marketing and management
15
Journal of strategic marketing
15
Springer eBook Collection
15
International journal of electronic marketing and retailing : IJEMR
14
International journal of hospitality management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Asia Pacific journal of marketing and logistics
13
Innovatives Markenmanagement
13
Journal of global marketing
13
European Sport management quarterly : ESMQ
12
International journal of advertising : the quarterly review of marketing communications
12
Journal of marketing analytics : JMA
12
Technological forecasting & social change : an international journal
12
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ECONIS (ZBW)
2,643
Other ZBW resources
10
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1
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1
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
2
Defining, conceptualizing, and assessing the practice of branded content as a marketing communications strategy
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
;
Xiao, Min
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
2
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011959729
Saved in:
3
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
4
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
5
Social media's slippery slope : challenges, opportunities and future research directions
Schultz, Don E.
;
Peltier, James
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 86-99
Persistent link: https://www.econbiz.de/10009764260
Saved in:
6
The role of social media on establishing brand value : a content analysis on banks in Turkey
Ergor, Zeynep Birce
;
Akagün Ergi̇n, Elif
- In:
International journal of economics and finance
8
(
2016
)
3
,
pp. 97-102
Persistent link: https://www.econbiz.de/10011447871
Saved in:
7
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
8
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot
;
De Jans, Steffi
;
Veirman, Marijke de
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
Saved in:
9
What makes Facebook brand posts engaging? : a content analysis of Facebook brand post text that increases shares, likes, and comments to influence organic viral reach
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of current issues and research in advertising
40
(
2019
)
3
,
pp. 229-244
Persistent link: https://www.econbiz.de/10012243129
Saved in:
10
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
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