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~subject:"Brand management"
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Brand management
Consumer behaviour
81,990
Konsumentenverhalten
79,510
Schweden
42,555
Sweden
26,471
Greenhouse gas emissions
22,907
Treibhausgas-Emissionen
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14,228
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11,391
World
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10,584
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10,379
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9,686
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8,923
Beziehungsmarketing
8,884
Germany
8,728
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8,590
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8,075
Climate change
7,882
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7,805
Markenführung
7,591
EU-Staaten
6,912
Klimaschutz
6,881
EU countries
6,735
Brand image
6,662
Markenimage
6,620
Climate protection
6,603
sustainability
6,509
Corporate social responsibility
6,448
Corporate Social Responsibility
6,424
Customer satisfaction
5,625
Luftverschmutzung
5,600
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Phau, Ian
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Melewar, T. C.
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Ko, Eunju
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Han, Heesup
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Sarkar, Abhigyan
23
Bang, Nguyen
21
Guzman, Francisco
20
Keller, Kevin Lane
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Diamantopoulos, Adamantios
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Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
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MacInnis, Deborah J.
17
Veloutsou, Cleopatra
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Dawes, John
16
Septianto, Felix
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Ekinci, Yuksel
15
Khan, Imran
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Shimul, Anwar Sadat
14
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
Seo, Yuri
13
Sreejesh, S.
13
Vrontis, Demetris
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Casidy, Riza
12
Christodoulides, George
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
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Edward Elgar Publishing
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2
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Erasmus Research Institute of Management
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Frank Trurnit & Partner Verlag GmbH
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
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Journal of business research : JBR
417
The journal of brand management : an international journal
291
The journal of product & brand management
290
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
International journal of internet marketing and advertising : IJIMA
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
50
Journal of the Academy of Marketing Science
50
SpringerLink / Bücher
50
International marketing review
48
Journal of marketing
47
Journal of promotion management : JPM
47
Journal of fashion marketing and management
46
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
European journal of marketing
36
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Industrial marketing management : the international journal for industrial and high-tech firms
33
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
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ECONIS (ZBW)
7,587
Other ZBW resources
47
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1
Consumer choices in agricultural markets with multitier collective labels and private brands
Zhu, Zhanguo
;
Shen, Qinyuan
;
Gao, Zhifeng
- In:
Agribusiness : an international journal
38
(
2022
)
4
,
pp. 905-922
Persistent link: https://www.econbiz.de/10013464815
Saved in:
2
The effect of a sustainable label portfolio on consumer perception of ethicality and retail patronage
Bezençon, Valéry
;
Etemad-Sajadi, Reza
- In:
International journal of retail & distribution management
43
(
2015
)
4/5
,
pp. 314-328
Persistent link: https://www.econbiz.de/10011298834
Saved in:
3
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
4
Front-of-package product labels : influences of varying nutritional food labels on parental decisions
Bui, M̃y
;
Kaltcheva, Velitchka D.
;
Patino, Anthony
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 352-361
Persistent link: https://www.econbiz.de/10010224845
Saved in:
5
Eco-labelling brand strategy : independent certification versus self-declaration
Dekhili, Sihem
;
Achabou, Mohamed Akli
- In:
European business review : EBR ; the official journal …
26
(
2014
)
4
,
pp. 305-329
Persistent link: https://www.econbiz.de/10010385985
Saved in:
6
Brands and religious labels : a spillover perspective
Rauschnabel, Philipp A.
;
Herz, Marc
;
Schlegelmilch, Bodo B.
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1285-1309
Persistent link: https://www.econbiz.de/10011405235
Saved in:
7
Label size evaluation of ready-to-drink beverages based on brand knowledge assessment with brand awareness as a parameter
Brillian, Marcel
;
Kristina, Helena J.
;
Silalahi, Rudy V.
- In:
ASEAN marketing journal : Association of Southeast …
10
(
2018
)
1
,
pp. 31-51
Persistent link: https://www.econbiz.de/10012106918
Saved in:
8
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
9
Brand proneness versus experiential effect? : explaining consumer preferences towards labeled food products
Trigui, Imene Trabelsi
;
Girauc, Georges
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
2
,
pp. 145-162
Persistent link: https://www.econbiz.de/10010405826
Saved in:
10
What do you think? : investigating how consumers perceive luxury fashion brand's eco-labelling strategy
Luo, Shuchan
;
Le Normand, Aurelie
;
Blazquez Cano, Marta
; …
- In:
Sustainable Luxury : An International Perspective
,
(pp. 197-217)
.
2022
Persistent link: https://www.econbiz.de/10013362691
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