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~subject:"Brand management"
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Semiparametric multinomial log...
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Subject
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Brand management
Konsumentenverhalten
79,596
Consumer behaviour
78,938
Theorie
15,422
Theory
14,974
Markenführung
9,250
Markenartikel
9,156
Beziehungsmarketing
8,951
Relationship marketing
8,940
Nichtparametrisches Verfahren
8,747
Nonparametric statistics
8,364
Brand
7,861
Markenimage
7,261
Brand image
7,207
USA
5,843
United States
5,606
Online-Handel
5,447
Online retailing
5,434
Kundenzufriedenheit
5,430
Customer satisfaction
5,425
Konsumtheorie
5,243
Consumption theory
5,064
Deutschland
4,845
Social Web
4,756
Social web
4,754
Schätzung
4,574
Online-Marketing
4,490
Internet marketing
4,465
Estimation
4,392
Dienstleistungsqualität
4,290
Service quality
4,287
Germany
4,264
Einzelhandel
4,257
Retail trade
4,165
Schätztheorie
3,798
Werbewirkung
3,711
Estimation theory
3,707
Advertising effects
3,665
Verbraucherverhalten
3,577
Electronic Commerce
3,554
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All
Undetermined
4,574
Free
1,438
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Article
7,341
Book / Working Paper
1,901
Journal
7
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Article in journal
6,671
Aufsatz in Zeitschrift
6,671
Aufsatz im Buch
630
Book section
630
Hochschulschrift
206
Graue Literatur
179
Non-commercial literature
179
Thesis
158
Arbeitspapier
126
Working Paper
126
Collection of articles of several authors
109
Sammelwerk
109
Aufsatzsammlung
80
Conference paper
76
Konferenzbeitrag
76
Reprint
66
Case study
49
Fallstudie
49
Konferenzschrift
38
Conference proceedings
19
Handbook
16
Handbuch
16
Ratgeber
14
Guidebook
13
Lehrbuch
12
Textbook
10
Bibliografie enthalten
8
Bibliography included
8
Bibliografie
6
Collection of articles written by one author
4
Company information
4
Fallstudiensammlung
4
Festschrift
4
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4
Mehrbändiges Werk
4
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4
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4
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4
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4
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3
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English
8,664
German
586
French
7
Polish
4
Russian
2
Swedish
1
Author
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Phau, Ian
35
Keller, Kevin Lane
34
Melewar, T. C.
33
Loureiro, Sandra Maria Correia
32
Baumgarth, Carsten
25
Burmann, Christoph
25
De Chernatony, Leslie
24
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Esch, Franz-Rudolf
21
Fournier, Susan
21
Hollebeek, Linda D.
21
Guzman, Francisco
20
Khan, Imran
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Veloutsou, Cleopatra
19
Dawes, John
18
MacInnis, Deborah J.
18
Sarkar, Juhi Gahlot
18
Wiedmann, Klaus-Peter
18
Christodoulides, George
17
Rahman, Zillur
17
Steenkamp, Jan-Benedict E. M.
17
Bauer, Hans H.
16
Fetscherin, Marc
16
Romaniuk, Jenni
16
Huber, Frank
15
Kapferer, Jean-Noël
15
Kunkel, Thilo
15
Septianto, Felix
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
14
Park, C. Whan
14
Pelsmacker, Patrick de
14
Sattler, Henrik
14
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All
Springer Fachmedien Wiesbaden
18
Information Resources Management Association
8
NetLibrary, Inc
7
Gesellschaft zur Erforschung des Markenwesens
6
American Marketing Association
4
Haufe-Lexware GmbH & Co. KG
4
National Bureau of Economic Research
3
Verlag Dr. Kovač
3
Books on Demand GmbH <Norderstedt>
2
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Brandsboard e.V.
1
Economist Intelligence Unit <London>
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Institute of Practitioners in Advertising <London>
1
Interbrand
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
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Published in...
All
Journal of business research : JBR
443
The journal of brand management : an international journal
351
The journal of product & brand management
313
Journal of retailing and consumer services
264
Psychology & marketing
95
European journal of marketing : EJM
93
Asia Pacific journal of marketing and logistics
87
International journal of hospitality management
79
Journal of marketing communications
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of strategic marketing
69
SpringerLink / Bücher
69
Marketing intelligence & planning
68
Journal of promotion management : innovations in planning and applied research
61
International journal of advertising : the review of marketing communications
60
Journal of international consumer marketing
58
Journal of the Academy of Marketing Science
58
Journal of marketing
57
Journal of marketing management : MM
56
Marketing letters : a journal of research in marketing
54
Journal of promotion management : JPM
52
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
International marketing review
49
Journal of fashion marketing and management
49
Cogent business & management
46
International journal of consumer studies
46
Journal of global marketing
45
The journal of consumer marketing
45
European journal of marketing
43
Industrial marketing management : the international journal for industrial and high-tech firms
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
The IUP journal of brand management : IJBRM
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Journal of international marketing
37
Journal of retailing
36
International journal of retail & distribution management
35
Journal of Islamic marketing
35
Qualitative market research : an international journal
35
Business horizons
34
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Source
All
ECONIS (ZBW)
9,247
Other ZBW resources
2
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1
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9,249
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1
Identifying state dependence in brand choice : evidence from hurricanes
Levine, Julia
;
Seiler, Stephan
- In:
Marketing science
42
(
2023
)
5
,
pp. 934-957
Persistent link: https://www.econbiz.de/10014393385
Saved in:
2
Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
3
Assessing equivalence of hotel brand equity measures in cross-cultural contexts
Oh, Haemoon
;
Hsu, Cathy H. C.
- In:
International journal of hospitality management
36
(
2014
),
pp. 156-166
Persistent link: https://www.econbiz.de/10010239299
Saved in:
4
Framing and involvement effects on consumers' brand choice
Gamliel, Eyal
;
Herstein, Ram
;
Abrantes, José Luís
; …
- In:
EuroMed journal of business
8
(
2013
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010198167
Saved in:
5
Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
6
The interrelationships between brand and channel choice
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
Saved in:
7
Multiple collective identities of Far Eastern Russians and their choice of Asian versus European brands
Han, C. M.
;
Khvoynitskaya, Polina
- In:
Journal of international consumer marketing
27
(
2015
)
5
,
pp. 403-413
Persistent link: https://www.econbiz.de/10011410277
Saved in:
8
When opposites attract? : exploring the existence of complementarity in self-brand congruence processes
Karampela, Maria
;
Tregear, Angela
;
Ansell, Jonathan
; …
- In:
Psychology & marketing
35
(
2018
)
8
,
pp. 573-585
Persistent link: https://www.econbiz.de/10011970129
Saved in:
9
Brand choice and brand switching : a case study of relocated consumers
Govender, Krishna K.
- In:
African journal of economic and management studies : AJEMS
8
(
2017
)
4
,
pp. 441-461
Persistent link: https://www.econbiz.de/10011813271
Saved in:
10
A new approach to estimating state dependence in consumers' brand choices applied to 762 pharmaceutical markets
Granlund, David
-
2019
Persistent link: https://www.econbiz.de/10012193424
Saved in:
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