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Malaysia's medical tourism destination personality : an international cosmetic surgery patients' perspective

Guiry, Michael - In: International journal of leisure and tourism marketing … 5 (2016/2017) 3, pp. 202-226

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Managing the Mayo Clinic brand : a case study in staff-developed service performance standards

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Bumrungrad International Hospital's brand personality : a content analysis of medical toursts' online pation testimonials

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Managing the Brand Through Advocacy and Its Influences : A Study in the Hospital as Healthcare Provider

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Improving human lives through a better health condition has been considered as the main subject for human development. Human life expectancy is getting higher due to the development of healthcare in science, technology and industry. The fast growing of healthcare sector, especially private...

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Exploring success factors of marketing in private healthcare organizations : evidence from Lebanon

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Beyond the gift shop : boost revenue, your brand, and patient satisfaction with strategic healthcare retail

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Healthcare branding : developing emotionally based consumer brand relationships

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Healthcare apps' purchase intention : a consumption values perspective

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Modelling the factors impacting customer engagement for branded content in healthcare

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Healthcare brands sound off : evaluating the influence of sonic branding in shaping consumer perceptions

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