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~subject:"Brand management"
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Brand management
Consumer behaviour
32
Konsumentenverhalten
32
Service quality
32
Dienstleistungsqualität
31
Beziehungsmarketing
30
Relationship marketing
30
Customer satisfaction
24
Gambling
24
Glücksspiel
24
Kundenzufriedenheit
24
Intelligence
16
Intelligenz
16
Emotion
10
Emotional intelligence
9
Markenführung
9
Artificial intelligence
8
Casinos
8
Customer engagement
8
Customer loyalty
8
Künstliche Intelligenz
8
Arbeitsleistung
7
Brand image
7
Job performance
7
Markenimage
7
Southeast Asia
6
Südostasien
6
Tourism industry
6
Tourismuswirtschaft
6
COVID-19
5
Customer integration
5
Customer service
5
Hotel industry
5
Hotellerie
5
Kundenintegration
5
Kundenservice
5
Macau
5
Arbeitskräfte
4
Arbeitszufriedenheit
4
Burnout
4
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Article
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English
9
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Prentice, Catherine
9
Loureiro, Sandra Maria Correia
3
Wong, IpKin Anthony
2
Altinay, Levent
1
Casidy, Riza
1
Guerreiro, João Pedro Silva Martins
1
Handsjuk, Nikolai
1
Jin, Ting
1
Liu, Matthew Tingchi
1
Ou, Juanjuan
1
Shao, Wei
1
Wang, Xuequn
1
Woodside, Arch G.
1
Wymer, Walter
1
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Journal of retailing and consumer services
4
International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of strategic marketing
1
The journal of brand management : an international journal
1
The service industries journal
1
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ECONIS (ZBW)
9
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1
Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
56
(
2016
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
Saved in:
2
Insights into Vodka consumer attitude and purchasing behaviors
Prentice, Catherine
;
Handsjuk, Nikolai
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 7-14
Persistent link: https://www.econbiz.de/10011556583
Saved in:
3
Transformative service research and COVID-19 : editorial
Prentice, Catherine
;
Altinay, Levent
;
Woodside, Arch G.
- In:
The service industries journal
41
(
2021
)
1/2
,
pp. 1-8
Persistent link: https://www.econbiz.de/10012483661
Saved in:
4
Identifying antecedent conditions for luxury brand purchase
Jin, Ting
;
Prentice, Catherine
;
Shao, Wei
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502684
Saved in:
5
The influence of brand experience and service quality on customer engagement
Prentice, Catherine
;
Wang, Xuequn
;
Loureiro, Sandra …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
Saved in:
6
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
7
Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan
;
Wong, IpKin Anthony
;
Prentice, Catherine
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
Saved in:
8
The effects of brand identity on brand performance in the service sector
Casidy, Riza
;
Prentice, Catherine
;
Wymer, Walter
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 651-665
Persistent link: https://www.econbiz.de/10012202785
Saved in:
9
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
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