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Brand equity in hospital marketing
Kim, Kyung Hoon; Kim, Kang-Sik; Kim, Dong Yul; Kim, Jong Ho - In: Journal of business research : JBR 61 (2008) 1, pp. 75-82
Persistent link: https://www.econbiz.de/10003597171
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Customer equity and value management of global brands : bridging theory and practice from financial and marketing perspectives : introduction to a Journal of Business Research Spec...
Di Benedetto, C. Anthony; Kim, Kyung Hoon - In: Journal of business research : JBR 69 (2016) 9, pp. 3721-3724
Persistent link: https://www.econbiz.de/10011515245
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Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim; Ko, Eunju; Lee, Mi-ah; Mattila, Pekka; … - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
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Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook; Bae, Joonheui; Kim, Kyung Hoon - In: Journal of business research : JBR 130 (2021), pp. 384-397
Persistent link: https://www.econbiz.de/10012544840
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The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin; Moon, Hakil; Kim, Kyung Hoon; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
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Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon; Ko, Eunju; Kim, Sang Jin; Jiang, Qi - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
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Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk; Kim, Sang Jin; Kim, Kyung Hoon - In: Journal of business research : JBR 120 (2020), pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
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An exploratory study on the perceived agility by consumers in luxury brand omni-channel
Son, Sang-Chul; Bae, Joonheui; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 33 (2023) 1, pp. 154-166
Persistent link: https://www.econbiz.de/10013541974
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The metaverse experience in luxury brands
Jiang, Qi; Kim, Miyea; Ko, Eunju; Kim, Kyung Hoon - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263