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The role of paid and earned media in building entertainment brands : reminding, informing, and enhancing enjoyment

Lovett, Mitchell; Staelin, Richard - 2012

We study the role of social engagement and advertising in building entertainment brands. We develop a structural model of viewing behaviors and apply the model to a data set on a new television program that contains both revealed preferences and self-reported preferences and expectations. We use...

Persistent link: https://www.econbiz.de/10009699396

Non-journalistic competitors of news media brands on Google and YouTube : from solid competition to a liquid media market

Krebs, Isabelle; Bachmann, Philipp; Siegert, Gabriele; … - In: Journal of media business studies 18 (2021) 1, pp. 27-44

Persistent link: https://www.econbiz.de/10012440225

A comparison of the social media consumer and the non-social media consumer

Reisenwitz, Timothy H. - In: International journal of internet marketing and … 8 (2013) 1, pp. 19-31

Persistent link: https://www.econbiz.de/10010242189

Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants

Zhou, Yan; Li, Yong-Quan; Ruan, Wen-Qi; Zhang, Shu-Ning - In: International journal of hospitality management 111 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10014311444

Creation of brand equity : traditional media vs social media

Chitra, R. - In: GITAM journal of management : a quarterly publication … 14 (2016) 2, pp. 98-106

Persistent link: https://www.econbiz.de/10011656321

Users' brand page participation : a new construct to measure participation on social networking sites

Langaro, Daniela; Salgueiro, Maria de Fátima; Rita, Paulo - In: International journal of internet marketing and … 14 (2020) 2, pp. 135-151

Persistent link: https://www.econbiz.de/10012252807

Brands, community and style : exploring linking value in fashion blogging

Pihl, Christopher - In: Journal of fashion marketing and management 18 (2014) 1, pp. 3-19

Persistent link: https://www.econbiz.de/10010259200

Blogging the brand : meaning transfer and the case of Weight Watchers' online community

Willis, Erin; Wang, Ye - In: The journal of brand management : an international journal 23 (2016) 4, pp. 457-471

Persistent link: https://www.econbiz.de/10011606895

Expert blogs and consumer perceptions of competing brands

Luo, Xueming; Gu, Bin; Zhang, Jie Jennifer; Phang, Chee Wei - In: Management information systems : mis quarterly 41 (2017) 2, pp. 371-395

Persistent link: https://www.econbiz.de/10011689836

Brand crisis-sentiment analysis of user-generated comments about Maggi on Facebook

Mishra, Mridula S.; Sharma, Ruppal Walia - In: Corporate reputation review : an international journal 22 (2019) 2, pp. 48-60

Persistent link: https://www.econbiz.de/10012035781

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